Title page for 984301018


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Student Number 984301018
Author Chia-Hsin Kan(甘佳欣)
Author's Email Address No Public.
Statistics This thesis had been viewed 676 times. Download 11 times.
Department Executive Master of Business Administration
Year 2011
Semester 1
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title Solar Energy Target Market Entry Strategy of African Area
Date of Defense 2011-10-25
Page Count 69
Keyword
  • Africa
  • Entry strategies
  • Renewable Energy
  • Solar Energy
  • Abstract Development of renewable energy is currently a new kind of industrial revolution. With low-carbon and green economy which be born due to the mitigation of global warming, and the current global trends, renewable energy has almost become the next market target of global enterprise.At present, wind power, biomass power and solar energy are the three most promising market of renewable energy industry, and to Taiwan's current perspective of the development of renewable energy, mainly is solar energy industries, most of Taiwan enterprises arrange their solar energy business in both two directions, one is to upstream and downstream vertical integration of supply chains; the other, extending their solar energy business overseas, forward to the global solar market.
    This study is a mainly discussion on how the solar energy business expand the overseas market. While solar energy is a clean and sustainable kind of energy, countries around the world are now committed to the development of the industrial economy taking into account the protection of global environment, therefore the solar energy development and creation of existing solar value is today's global issues. Currently, the solar energy market is concentrated in Europe, Asia, America, Australia and other countries. So by the global solar energy market development trends, we discuss the possibility of other potential developments besides the developed market. We choose African market as the objective of this study because African market has fewer investors and the advantages of better climate and geographical conditions.
    This study analysis the environmental conditions of the four African countries which has diplomatic allies relations with Taiwan. By the target market’s effect factor, we evaluate the advantages and disadvantages of Taiwan's solar energy businesses to invest in African countries. Nowadays, countries around the world start to pay attention to this undeveloped market in Africa. The impact of Taiwan’s solar energy businesses conditions are considered to enter the African market. By the analysis and conclusion of this study, we advise to enter African solar energy market through joint ventures, with the experiences of other countries that already entered the African market, and also can solve the huge capital issue, find a more suitable way for Taiwan enterprises to develop the Africa market. This study could be a reference for Taiwanese enterprises to enter new markets.
    Table of Content 摘要 .................................................................................................................................... i
    Abstract ............................................................................................................................. ii
    誌謝 .................................................................................................................................. iv
    目錄 ................................................................................................................................... v
    表目錄 ............................................................................................................................... ix
    一、緒論 ............................................................................................................................ 1
    1‐1 研究背景與動機 ............................................................................................... 1
    1‐2 研究目的 ........................................................................................................... 2
    1‐3 研究方法 ........................................................................................................... 2
    二、文獻回顧 .................................................................................................................... 4
    2‐1 全球再生能源市場需求 ............................................................................. 4
    2‐2 全球太陽能發展概況 ....................................................................................... 6
    2‐2‐1 太陽能市場趨勢 .................................................................................... 6
    2‐2‐2 太陽能產業型態 .................................................................................... 9
    2‐3 進入策略 ......................................................................................................... 11
    三、非洲電力市場 .......................................................................................................... 15
    3‐1 非洲地理位置 ......................................................................................... 15
    3‐2 非洲氣候 ................................................................................................. 17
    3‐3 非洲基礎建設 ........................................................................................... 20
    3‐4 非洲再生能源現況 ................................................................................. 24
    四、研究結果 .................................................................................................................. 27
    4‐1 非洲進入模式 ................................................................................................... 27
    4‐2 目標市場評估 ................................................................................................. 28
    4‐2‐1 台灣邦交國之非洲國家 ........................................................................ 29
    4‐2‐2 四邦交國條件分析評估 ......................................................................... 36
    4‐3 非洲市場發展模式 ........................................................................................... 43
    4‐3‐1 非洲太陽能發電型態 .......................................................................... 44
    4‐3‐2 商業模式 .............................................................................................. 48
    4‐3‐3 進入障礙 .............................................................................................. 54
    五、結論 .......................................................................................................................... 57
    5‐1 研究結論 ......................................................................................................... 57
    5‐2 研究限制 ......................................................................................................... 59
    5‐3 研究建議 ......................................................................................................... 60
    [附錄一]太陽能發電系統設置成本估算 ........................................................................ 62
    [附錄二]甘比亞大使回覆信件 ........................................................................................ 65
    參考文獻 .......................................................................................................................... 66
    Reference 一、中文書目
    林建煌(2008)。行銷管理。台北市:華泰書局。
    二、英文書目
    Hill,C.W.L&Jones,G.R.(2008).Strategic management theory.Boston,MA:Houghton Mifflin.
    三、網路資料
    1.中華民國外交部:http://www.mofa.gov.tw/webapp/mp.asp?mp=1
    2. Helmut Kaiser Consultancy:http://source.theengineer.co.uk
    3.工研院:http://ieknet.iek.org.tw/
    4. Courtesy of IMS Research:http://broadcastengineering.com
    5.Google MAP地圖:http://maps.google.com/
    6. 外交部領事事務局:http://www.boca.gov.tw
    7. African Development Bank Group:http://www.afdb.org/en/
    8.台灣綜合研究院:http://www.tri.org.tw/
    9.經濟部能源局:http://www.tri.org.tw/energy1/page/04.html
    10.南非介紹:http://www.africacct.com/introduction/introduction-hp.html
    11.全球景點資料庫:http://beauty.travelarena.com.tw/map.aspx?ContinentID=4
    12.Energy Efficient Data Center Design
      http://beauty.travelarena.com.tw/map.aspx?ContinentID=4
    13.行政院經濟建設委員會:http://www.cepd.gov.tw/
    14.中華民國太陽能事業協會:http://tw.myblog.yahoo.com/wbsi_abc@kimo.com
    15.太陽光電資訊網:http://solarpv.itri.org.tw/memb/main.aspx
    16.台灣因應氣候變化綱要公約資訊網
      http://www.tri.org.tw/unfccc/Unfccc/UNFCCC02.htm
    17.能源資訊網:http://emis.erl.itri.org.tw/index.asp
    18.中國經濟網  http://big5.ce.cn/gate/big5/intl.ce.cn/specials/zxxx/201106/09/t20110609_22471125.shtml
    19.東君能源系統股份有限公司:http://www.helius.com.tw/news-2.php
    20.科學人:http://sa.ylib.com/read/readshow.asp?FDocNo=1146
    21. Globserver:http://www.globserver.com
    22. Solarbuzz:http://www.solarbuzz.com/
    23.非洲基礎建設:http://www.infrastructureafrica.org/
    24. MAG雜誌櫃:http://mag.nownews.com/article.php?mag=1-26-4863
    25.鳳凰網
    http://big5.ifeng.com/gate/big5/finance.ifeng.com/roll/20110504/3979806.shtm
    26.新華網  http://big5.xinhuanet.com/gate/big5/sx.xinhuanet.com/rdsp/2011-05/27/content_22873592.htm
    27.solar :http://www.solarf.net/html/2011/market/depth-reports_5/4801.html
    28.The World Bank:http://data.worldbank.org/topic/energy-and-mining
    29. PPIAF:http://www.ppiaf.org
    30.太陽光電發電申報發電量平台  http://pvsystem.itri.org.tw/Statistics/statistics3/list3.asp
    31.國際基礎設施投資與建設高峰論壇:http://www.iiicf.org
    32.國際新能源網:http://newenergy.in-en.com
    33.經濟部投資業務處:http://www.dois.moea.gov.tw/asp/invest4-1.asp
    34.聚恆科技股份限公司:http://www.hengs.com/NEWcase09.html
    35.太陽光電力科技股份有限公司:http://www.solartaiwan.com
    36.環境資訊中心:http://e-info.org.tw/taxonomy/term/16495
    37.擎邦國際科技工程股份有限公司:http://www.kpec.com.tw/?q=tw/solutions/t4
    38.社團法人台灣新能源產業促進協會
    http://neat.sg1007.myweb.hinet.net/PDFs/20110727trecamemonote.pdf
    四、碩士論文
    1.呂宜芸(民100)。探討以政策規範高耗能產業參與再生能源開發之綜效-以太陽光電發電系統為例(碩士論文)。國立中央大學企業管理研究所,中壢市。
    Advisor
  • Dong-Shang Chang(張東生)
  • Files
  • 984301018.pdf
  • disapprove authorization
    Date of Submission 2011-11-19

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