Title page for 984300021


[Back to Results | New Search]

Student Number 984300021
Author Shao-ming Mou(牟紹民)
Author's Email Address No Public.
Statistics This thesis had been viewed 658 times. Download 5 times.
Department Executive MBA
Year 2010
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title 台灣證券業競爭優勢的探討─以Y公司為例
Date of Defense 2011-06-02
Page Count 78
Keyword
  • Brokerage Business
  • Financial and Securities Industry
  • Abstract In recently years, Taiwan has experienced the global financial crisis, which results in financial service industries and business environment is also obvious physical deterioration, resulting in a number of financial and securities industries, the impact can not afford to go out of business or merged with his family situation. As Taiwan financial services industry has become mature and stable phase now, leading many of the industry continue to explore the future of the industry in the direction. With the second financial revolution, financial sector the government to open more business with securities firms, and then cross-strait economic cooperation, the signing of the agreement, although the domestic securities industry will make the face more competitive pressure, but in the future, with the industry can expect in the capital markets on the mainland, but also the financial and securities industry will ignite a hope. This research will focus on several aspects to expect that will helpfully on mainland economic.
    First, understand the stock market of development in Taiwan and on the mainland from past to the present course, that both sides have their own characteristic and the experience of the development, which are worth of following the example or model building.
    Second, no matter how the political and economic situation changes, the securities industry can find the successful methods from the way of the management by themselves.
    Last, the securities industry integrated with other financial products or capital markets, which can find lessons that previous experience of failure to guide securities industry partners in this way of inspiration.
    Table of Content 第一章 緒論1
    1.1 研究背景1
    1.2 研究動機1
    1.3 研究目的2
    1.4 研究範圍與限制2
    1.5 論文架構與研究流程3
    第二章 文獻回顧5
    2.1 證券業之競爭策略5
    2.1.1 策略之定義5
    2.1.2 競爭策略理論6
    2.2 Porter五力分析8
    2.3 SWOT分析10
    2.3.1 內部環境12
    2.3.2 外部環境14
    2.4 量化研究與質性研究14
    2.4.1 量化研究16
    2.4.2 質性研究17
    2.5 訪談法17
    2.5.1 深度訪談法18
    第三章 台灣證券業現況20
    3.1 台灣證券業發展20
    3.2 證券業各種業務發展與競爭情形25
    3.3 證券業環境26
    第四章 個案公司介紹29
    4.1 個案公司簡介29
    4.2 公司沿革32
    4.3 營運概況33
    4.4 經營價值與理念34
    4.5 經營策略與營運目標35
    4.6 證券業未來願景35
    第五章 研究方法37
    5.1 深度訪談法37
    5.1.1 期貨業38
    5.1.2 投資顧問業42
    5.1.3 投資信託業45
    5.1.4 證券業50
    5.1.5 財富管理52
    5.2 Porter五力分析54
    5.2.1 新進入者威脅54
    5.2.2 現有競爭者的對抗56
    5.2.3 替代品的壓力57
    5.2.4 購買者(客戶)議價能力58
    5.2.5 供應商議價能力58
    5.2.6小結59
    5.3 SWOT分析61
    5.3.1優勢與劣勢分析62
    5.3.1.1 內在組織的優勢63
    5.3.1.2 內在組織的劣勢64
    5.3.2機會與威脅分析64
    5.3.2.1 外在環境的機會65
    5.3.2.2 外在環境的威脅65
    5.3.3小結66
    第六章 研究結論與建議68
    6.1 研究結論68
    6.2 建議73
    參考文獻75
    中文文獻75
    英文文獻76
    網路資料來源77
    附錄一 訪談問項78
    Reference 中文文獻
    1.Stephen P. Robbins & David A. Decenzo著(2002),《現代管理學》,林建煌 譯,台北:華泰文化。
    2.大前研一(1984),《策略家的智慧》,黃宏義 譯,台北:長河出版社。
    3.方至民(2000),《企業競爭優勢》,台北:前程文化。
    4.方世榮 譯(2006),《策略管理》,台北:東華書局。
    5.王文科(1990),《質的教育研究法》,台北:師大書苑有限公司。
    6.司徒達賢(1995),《策略管理》,台北:遠流出版社。
    7.余玉眉、田聖方、蔣欣欣(1999),《質性研究─田野研究法於護理學之應用》,台北:巨流圖書公司。
    8.吳思華(1988),《產業政策與企業策略─台灣產業發展歷程》,台北:中國經濟企業研究所。
    9.官坤林(2003),《台灣晶圓代工產業分析與競爭策略之研究》,碩士論文,國立交通大學管理科學系。
    10.施美玲(1997),《大眾傳播研究方法》,台北:五南出版社。
    11.胡幼慧(1996),《質性研究:理論、方法及本土女性研究實例》,台北:巨流圖書公司。
    12.范麗娟(1994),“深度訪談簡介”,《戶外遊憩研究》,7(2),25-35。
    13.徐宗林(1985),“人文教育思想之研究”,《師大學報》,(30),1-43。
    14.高敬文(1996),《質化研究方法論》,台北:師大書苑有限公司。
    15.秦夢群、林邦傑(2005),《學校組織動態能耐評量指標建構與實證之研究》,博士論文,國立政治大學教育學系行政組。
    16.張世昆(2003),《鄉土教學課程中的地方認同》,碩士論文,國立雲林科技大學工業設計研究所。
    17.許士軍(1985),《管理學》,台北:東華書局。
    18.許長田(2005),《策略管理》,台北:新文京出版社。
    19.郭生玉(1993),《心理與教育研究法》,十一版,台北:精華書局。
    20.陳向明(2000),《質的研究方法與社會科學研究》,北京:教育科學出版社。
    21.湯堯(2001),《學校經營策略管理》,台北:五南出版社。
    22.湯明哲(2003),《策略精論─基礎篇》,台北:天下遠見出版社。
    23.黃瑞琴(1991),《質的教育研究法》,台北:心理出版社。
    24.黃文吉、李國良、郭閔鑫、陳青玉(2001),“台灣地區發展國際物流中心競爭力分析”,刊於《中華民國運輸學會第十六屆論文研討會》,871-880。
    25.楊國樞(1990),《社會及行為科學研究法(下)》,台北:東華書局。
    26.葉重新(2001),《教育研究法》,二版,台北:心理出版社。
    27.劉晨旭(1999),《應用符號科學探討設計物的意義脈絡發展─應用於手錶及行動電話設計為例》,碩士論文,國立雲林科技大學工業設計研究所。
    28.歐用生(2000),《內容分析法》,載於黃光雄、簡茂發主編:教育研究法,229-254頁,台北:師大書苑有限公司。
    29.蔡志勝(2003),《鄉土教學課程中的地方認同》,碩士論文,國立雲林科技大學工業設計研究所。
    30.蕭新煌(2000),《非營利部門組織與運作》,台北:巨流圖書公司。
    31.謝婉倫(2004),《私立幼稚園應用SWOT分析於組織經營研究》,碩士論文,國立台北師範學院幼兒教育研究所。
    32.簡春安、鄒平儀(2001),《社會工作研究法》,台北:巨流圖書公司。
    英文文獻
    1.Ansoff, H. Igor. (1965), Corporate Strategy, New York: McGraw-Hill.
    2.Andrews, K. R. (1987), The Concepts of Corporate Strategy, 3rd edition, Irwin: Homewood III.
    3.Ansoff, H. Igor. (1988), The New Corporate Strategy, 3rd edition, New York: John Wiley& Sons, Inc.
    4.Barney, J. B. (1991), “Firm resources and sustained competitive advantage,” Journal of Management, 17(1), 99-120.
    5.Corrall, Sheila. (2000), Strategic Management of Information Service: A Planning Handbook, Lonton: Aslib/ IMI.
    6.David, F. (1986), “The Strategic Planning Matrix ─ A Quantitative Approach,” Long Rang Planning, 19(5), 102-107.
    7.David, F. (1988), Strategic Management: Concepts and Cases, 11th edition, New York: Merrill.
    8.Glueck, William F. (1976), Business Policy: Strategy Formation and Management Action, 2nd edition, New York: McGraw-Hill.
    9.Hope, J. and Hope, T. (1997), “Competing In the Third Wave-The Ten Key Management Issues of the Information Age,” Harvard Business School Press.
    10.Kolter, P. (1976), Marketing Management: Analysis, Planning and Control, 3rd edition, New Jercy: Prentice-Hall, Inc.
    11.Marshall, C., and Rossman, G. B. (1989), Designing Qualitative Research, CA: Sage, Newbury Park.
    12.McNichols, T. J. (1977), Executive Policy and Planning, 1st edition, New York: McGraw-Hill.
    13.Newman, W. H., Logen, J. P. and Harvey, W. H. (1985), Strategy, Policy and Central Management, South-Western Pub. Co.
    14.Poter, M. E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competition, New York: The Free Press.
    15.Porter, M. E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, pp. 48-80.
    16.Schendel, E. and Hatten, K. J. (1972), “Heterogeneity Within an Industry: Firm Conduct in the U.S. Brewing Industry 1952-1971,”Journal of Industrial Economics.
    17.Treacy, M. and Wiersema, F. (1995), The Discipline of Market Leaders-Choose Your Customers, Narrow Your Focus, Dominate Your Market, 4th edition, Addison-Wesley Publishing Company.
    18.Turner, M. (2001), “How Does Your Company Measure Up,”Black Enterprise, 32(4), 52-53.
    網路資料來源
    1.大師資訊股份有限公司:http://www.master.net.tw/index.asp(2011/01)
    2.台灣證券交易所:http://www.twse.com.tw/ch/(2011/01)
    3.全國碩博士論文資訊網:https://etds.ncl.edu.tw(2010/11)
    4.元大金融控股股份有限公司:http://www.yuanta.com/Chinese/(2011/01)
    5.全國碩博士論文資訊網,網址:https://etds.ncl.edu.tw/(2010/10)。
    Advisor
  • none(洪德俊)
  • Files
  • 984300021.pdf
  • disapprove authorization
    Date of Submission 2011-06-08

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have dissertation-related questions, please contact with the NCU library extension service section.
    Our service phone is (03)422-7151 Ext. 57407,E-mail is also welcomed.