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Student Number 984208012
Author Yu-ting Wang(王郁婷)
Author's Email Address No Public.
Statistics This thesis had been viewed 647 times. Download 11 times.
Department Finance
Year 2010
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title The Business Valuation & Value-creating Strategies of Notebook Connector Industry - An Empirical Study of ACES
Date of Defense 2011-07-06
Page Count 81
Keyword
  • ACES
  • business model
  • DCF model
  • Porter five forces analysis
  • SWOT analysis
  • Abstract NB industry is very important nowadays, and connector is indispensable to NB. As technology improving, NB industry as well as NB connector industry changed a lot. This study investigates the challenges that NB connector companies have been facing, and analyses ACES Corporation’s business model for the purpose of providing the firm some strategic suggestions on business model changes in order to be sustainable in the changing environment.
    This study uses Porter five forces analysis to find out target firm’s opportunities and threats, and uses the nine factor business model, proposed by Osterwalder et al. (2010), to find out target firm’s advantages and disadvantages. Then it uses the SWOT analysis to derive the value creating strategies. Finally, this study uses the DCF model to assess the potential value that the target firm might create based on those strategies..
    The results of this study show that the ACES Corporation’s opportunities are the increasing need of high end connectors and the orders come from Japan, and its threats are the fierce completion and the increasing numbers local competitors in China. ACES Corporation’s advantages are its products’ quality and its key partners, however, its disadvantage are it less stable management team and lack of international marketing capability. By implementing the suggested strategies of building oversea stronghold, improving production process and technology, and expanding its product lines, ACES Corporation’s could substantially increase in its firm value.
    Table of Content 中文摘要 .............................................................................................................. iii
    Abstract ................................................................................................................. iv
    致謝 ....................................................................................................................... v
    圖目錄 ................................................................................................................. vii
    表目錄 ................................................................................................................ viii
    第一章 緒 論 ........................................................................................................ 1
    1-1 研究背景............................................................................................ 1
    1-2 研究動機 ........................................................................................... 8
    1-3 研究目的............................................................................................ 9
    1-4 研究方法 ..........................................................................................10
    1-5 論文架構 .......................................................................................... 11
    第二章 文獻回顧 .................................................................................................12
    2-1 連接器產業 .......................................................................................12
    2-2 產業分析 ..........................................................................................13
    2-3 商業模式 ..........................................................................................16
    第三章 研究方法 .................................................................................................19
    3-1 五力分析 ..........................................................................................20
    3-2 商業模式分析 ...................................................................................23
    3-3 SWOT分析 ......................................................................................24
    3-4 DCF評價模型 ..................................................................................25
    第四章 個案分析 .................................................................................................26
    4-1 五力分析 ..........................................................................................26
    4-2 商業模式分析 ...................................................................................32
    4-3 SWOT分析 ......................................................................................43
    4-4 策略價值分析 ...................................................................................50
    第五章 結論與建議..............................................................................................61
    5-1 本研究結論 .......................................................................................61
    5-2 給個案公司的建議 ...........................................................................63
    5-3 研究限制 ..........................................................................................63
    參考文獻 ..............................................................................................................64
    附錄:訪問問題 ...................................................................................................69
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    Advisor
  • none(鄭漢鐔)
  • Files
  • 984208012.pdf
  • disapprove authorization
    Date of Submission 2011-07-07

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