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Student Number 984204018
Author Huai-Jhen Yang(楊懷箴)
Author's Email Address No Public.
Statistics This thesis had been viewed 1705 times. Download 10 times.
Department Graduate Institute of Industrial Economics
Year 2011
Semester 1
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title Fast Fashion Management-discovering the next ZARA in Taiwan
Date of Defense 2011-06-24
Page Count 83
Keyword
  • advertisement and marketing
  • fast-fashion
  • information technology
  • supply chain management
  • vertical division
  • vertical integration
  • Abstract Fast-fashion is a modern concept, which has been recognized as a business strategy in recent decades. In short, it means to compress the lead time of products through the innovation of supply chain management, particularly focusing on the flagship brand of INDITEX group: ZARA to use as a case study. This article uses secondary data and related bibliography to systematically analyze the advantages of fast-fashion management and the major differences between it and traditional textile business.
    Contained within this article are seven chapters of research. The first chapter is the Preface, introducing the background, motivation, structure and limit of this research. The second chapter is a brief synopsis and review of related literature. The third chapter is a brief introduction of the concept, origins of fast-fashion and its development so far. The fourth chapter analyzes the primary innovation of ZARA in three aspects: advertisement and marketing, supply chain management, and information technology, which is its major advantage compared with other competitors. Furthermore, supply chain management is the main reason that ZARA can compress lead time to quickly respond to what customers need and eliminate stress of inventory; therefore, this research discusses the supply chain of ZARA from product design to manufacturing, and finally to logistical procedure in detail.
    Chapter five compares ZARA with its main competitor H&M. The biggest difference between the two is the manufacturing period of the supply chain, which is a vertical integration mode for ZARA while H&M uses a vertical division mode. This research discusses the reason these two companies use different modes, the results of each mode, and the advantages and disadvantages of each respective mode.
    Since Taiwan has a good textile business foundation to develop as Fast-fashion, chapter six deals with local clothing brands in comparison with ZARA. Particular attention is also given to the possible implementation of fast-fashion management concepts in Taiwan. Finally, chapter seven offers concluding remarks and recommendations.
    Table of Content 目錄
    第壹章 緒論---1
    第一節 研究背景與動機---1
     第二節 研究目的---2
     第三節 研究方法與論文架構---2
    第四節 研究限制---3
    第貳章 文獻回顧---4
    第一節 服飾業價值鏈---4
     第二節 個案分析參考文獻---8
     第三節 垂直整合與分工---11
    第參章 快速時尚產業---13
    第一節 楔子---13
     第二節 快速時尚產業的發展歷程---13
     第三節 快速時尚產業現況---15
    第肆章 Inditex集團---20
    第一節 Inditex與主品牌Zara---20
     第二節 Zara概述---29
     第三節 Zara的廣告與行銷策略---31
     第四節 Zara的供應鏈---34
     第五節 Zara運用的資訊技術---48
    第伍章 Zara採用的垂直整合模式---54
    第一節 前言---54
    第二節 Zara的垂直整合---56
     第三節 與主要競爭對手H&M所採的垂直分工模式比較---63
     第四節 小結---64
    第陸章 台灣服飾業現況---66
    第一節 台灣成衣產業的轉變---66
     第二節 台灣品牌分析:以東京著衣為例---68
     第三節 小結---72
    第柒章 結論---74
    第一節 結論---74
     第二節 問題與建議---75
    參考文獻---77
    中文資料---77
    英文資料---79
    網路---80
    圖目錄
    圖1-1 研究架構3
    圖2-1 時裝產業之供應鏈4
    圖2-2 服飾業供應鏈 7
    圖3-1透過快速反應壓縮的循環時間14
    圖3-2快速時尚定位16
    圖4-1 Zara組織架構圖29
    圖4-2 店面位置優越的門市32
    圖4-3 Zara店面風格參考32
    圖4-4 Zara的商業模式34
    圖4-5 Zara能延遲投入資金35
    圖4-6 同步開發程序36
    圖4-7Inditex布料來源38
    圖4-8 ZARA兩個大型物流中心位置40
    圖5-1 新型生產模式一55
    圖5-2 新型生產模型二56
    圖5-3材料裁減示意圖61
    圖5-4布料被送往縫紉工廠62
    圖5-5;5-6 縫製完送回工廠熨燙檢驗及縫製商標62
    圖6-1 湯尼威爾2006-2009年財務報表67
    表目錄
    表2-1 OEM與ODM之業務類型差異11
    表3-1 快速時尚競爭者營收及營業淨利比較17
    表4-1 Inditex 2000年~2009年營收20
    表4-2 Inditex 2000年~2009年門市個數21
    表4-4 Inditex集團現有品牌及特色24
    表4-5 Inditex集團發展年表26
    表4-1 Inditex 2000年~2009年營收20
    表4-2 Inditex 2000年~2009年門市個數21
    表4-3 Inditex歷史財務數字22
    表4-4 Inditex集團現有品牌及特色24
    表4-5 Inditex集團發展年表26
    表4-6 產品開發設計37
    表4-7 生產製造39
    表4-8 物流配送40
    表4-9 Inditex物流中心及其功能46
    表5-1 Gereffi 研究中的兩種生產鏈模式54
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    (二)中文部分
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    齊立文(2006.06).精選案例卅全球注視的時尚服飾品牌Zara.經理人月刊.頁141-154
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    (三)網路
    Hoover's, I. (2009). Benetton Group S.p.A. Retrieved from Hoover's, Inc.: http://cobrands.hoovers.com/global/cobrands/proquest/overview.xhtml?ID=41756
    Hoover's, Inc. (2009). H&M Hennes & Mauritz AB. Retrieved from Hoover's, Inc.: http://cobrands.hoovers.com/global/cobrands/proquest/overview.xhtml?ID=100801
    Benetton Group. Industrial Flexibility. 擷取自 Benetton Group: http://investors.benettongroup.com/phoenix.zhtml?c=114079&p=irol-valueChainHome
    http://tw.nextmedia.com/applenews/article/art_id/32009487/IssueID/20091012
    Advisor
  • Ming-Chung Chang(張明宗)
  • Kane Wang(王弓)
  • Files
  • 984204018.pdf
  • disapprove authorization
    Date of Submission 2012-01-30

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