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Student Number 974307007
Author Tzu-han Kao(高子涵)
Author's Email Address No Public.
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Department Executive Master of Human Resource Management
Year 2009
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title The Impact of Corporate Social Responsibility to Organization Identification and Organizational Citizenship Behavior
Date of Defense 2010-06-14
Page Count 76
Keyword
  • Corporate social responsibility
  • CSR
  • OCB
  • OI
  • Organizational citizenship behavior
  • Organizational Identification
  • Abstract Though the corporate social responsibility (CSR) programs raised a lot of attention on the financial performance, less attention to non-financial performance is considered. If we’d like to increase the corporate’s performance, we have to focus on not only the profit increase, but also the employees’ conbritution. This dissertation will discuss the impact of the corporate social responsibility to organization identification (OI) and organizational citizenship behavior (OCB).
    Following the literature review, four hypotheses are offered. Subsequently, those are tested in the study conducted. The “convenience sampling" method sent out questionnaires to 9 companies, each company made 50 and the final sample size is 270, the valid recovery rate is 60%。From the survey assessing, corporate social responsibility is positive related to the organization identification and organizational citizenship behavior. The organization identification is also positive related to organizational citizenship behavior. Besides, the organization identification has some mediating effects of corporate social responsibility to organizational citizenship behavior. 
    Those analyses and study brought very significant management findings from the angle of corporate social responsibility. Companies could demonstrate their values and increase the competitiveness through the CSR actitivies. At last, limitations and future directions were discussed for further extensions.
    Table of Content 第一章 緒論1
    1-1研究背景1
    1-2研究動機3
    1-3研究目的5
    1-4研究流程6
    第二章 文獻探討7
    2-1企業社會責任(Corporate Social Responsibility, CSR)概述7
    2-2-1企業社會責任(CSR)定義7
    2-2-2企業社會責任之範圍與類別9
    2-2-3企業投入企業社會責任的衡量11
    2-2-4國內外企業社會責任的發展現況13
    2-2企業投入企業社會責任對員工組織認同的影響17
    2-2-1組織認同的定義17
    2-2-2組織認同的衡量方式19
    2-2-3企業投入企業社會責任對員工組織認同影響之理論論述21
    2-2-4企業投入企業社會責任對組織認同的實證研究22
    2-3組織認同對組織公民行為的影響23
    2-3-1組織公民行為的定義23
    2-3-2組織公民行為的衡量25
    2-3-3組織認同如何影響組織公民行為之理論分析26
    2-3-4組織認同影響組織公民行為之實證研究27
    2-4公司投入企業社會責任對組織公民行為的影響28
    2-4-1公司投入企業社會責任對組織公民行為的影響28
    2-4-2公司投入企業社會責任R影響組織公民行為會透過組織認同的中介29
    第三章研究方法與步驟31
    3-1研究架構31
    3-2研究假設32
    3-3研究變項之操作型定義及測量34
    3-4研究對象與施測方式37
    3-5資料分析方法38
    第四章研究結果與分析40
    4-1調查樣本屬性之敍述統計40
    4-2信度分析42
    4-3相關性分析45
    4-4迴歸分析47
    4-4-1企業投入企業社會責任的程度對員工組織認同的影響47
    4-4-2組織認同對組織公民行為的影響52
    4-4-3企業投入企業社會責任對組織公民行為的影響56
    第五章建議與結論65
    5-1研究發現65
    5-2管理意涵與建議67
    5-3研究限制與後續研究建議68
    參考文獻70
    附錄一:問卷設計74

    圖目錄
    Reference 一、中文文獻
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    4.胡憲倫、許家偉(民94)。談企業社會責任相關之國際標準規範。永續產業發展,24, P14-23
    5.朱竹元(民96 )。國際間企業社會責任的發展與臺灣的對策。證券櫃檯,132 期,P140-145
    6.蔡政哲(民98)。邁向綠色前瞻企業的永續經營之道--企業社會責任=The Way of Sustainability toward Green Business--Corporate Social Responsibility,品質月刊 2009.7,45:7 P27-34
    7.高希均、林宜諄。《企業社會責任入門手冊》,2008。
    8.胡憲倫、許家偉。道德乎?策略乎?談企業社會責任與永續發展的關聯。工業污染防治 2005.7,P137-153
    9.陳志明(2009)。海外子公司企業社會責任之策略性管理。國立中山大學人力資源管理研究所,未出版,高雄市。
    10.廖婉鈞、林月雲、虞邦祥。知覺組織利害關係人重要程度與組織績效之關係:企業責任作為之中介效果。管理學報,2009年,26卷,2期,P213-232。
    11.何明虹(2007)。透過員工企業社會責任觀點以及人格來探討工作滿意度與
    組織承諾之關連性研究。國立成功大學工業與資訊管理所碩士論文,未出版,台南
    12.徐瑋伶, 鄭伯壎(2003)。組織認定與企業倫理效益,應用心理研究,20, 115~138
    13.許淑雅(2007)。企業社會責任對組織認同之相關性研究。中國文化大學企業管理研究所,未出版,台北市。
    14.廖國鋒, 范淼, 許世卿。組織結構特性對組織公正與組織公民行為關係影響之研究。中華管理學報,民國九十年,第二卷, 第一期,P43-58
    15.姜定宇, 鄭伯壎。組織忠誠、組織承諾、及組織公民行為研究。Research in Applied Psychology, No. 19, Fall 2003, P175~209
    16.余鑑,于俊傑, 鄭宇珊, 余采芳, 李佩容。員工企業社會責任知覺對組織承諾與離職傾向影響之實證研究。臺北科技大學學報,民國九十九年,第四十二之二期,P147-173
    17.徐瑋伶、鄭伯壎。組織認同:理論與本質之初步探索分析。中山管理評論,2002年春季號,第十卷第一期,P45-64
    18.鄭仁偉, 郭智輝(民93 )。個人與組織契合、工作滿足與組織公民行為關係之研究。人力資源管理學報, 第四卷第四期,P85-104
    19.林尚平、湯大緯。群體組織公民行為與人力資源管理之關係。T&D飛訊,第32期,民國94年4月10日,P1~19
    20.許道然。組織公民行為之研究。空大行政學報,第十二期,民國91年8月,P113~146
    21.翁望回、黃俊英、劉水深(民77),「企業正當性之實證研究-社會責任的觀點」,管理評論,P153-172
    22.楊志弘、蘇妍文(民95)。東森電視公司的組織認定、組織形象與組織公民行為之關聯性研究,傳播管理月刊,第7卷,第1期,P
    二、英文文獻
    1.Isabelle Maignan and O. C. Ferrell,Measuring Corporate Citizenship in Two Countries: The Case of the United States and France,Journal of Business Ethics,23: 283–297, 2000
    2.Pablo Rodrigo, Daniel Arenas; Do employees care about CSR Programs? A Typology of employees according to their attitudes, Journal of Business Ethics, 2008, 83: P265-283
    3.Cook, John; Wall, Toby. Journal of Occupational Psychology, New work attitude measures of trust, organizational commitment and personal need non-fulfilment, Mar1980, Vol. 53 Issue 1, p39-52
    4.Jiing-Lih Farh; Earley, P. Christopher; Shu-Chi Lin. Administrative Science Quarterly, Sep97, Vol. 42 Issue 3, p421-444, 24p; (AN 1302489)
    5.Smaranda BOROS,Organizational identification: Theoretical and empirical analyses of competing conceptualizations, Cognition, Brain, Behavior, 12, 2008, P1-27
    6.Abraham Carmeli, Gershon Gilat and David A. Waldman, The Role of Perceived Organizational Performance in Organizational Identification, Adjustment and Job Performance, Journal of Management Studies, 44:6 September, 2007, P973-992
    7.Bhattacharya, C. B., Sen, S., & Korschun, D.(2008). Using corporate social responsibility to win the war for talent.MIT Solan Management Review, 49(2),36-44
    8.Brockner, J., & Siegel, P. (1996).Understanding the interaction between procedural and distributive justice: the role of trust. In R.M. Kramer (Ed.), Trust in organizations: frontiers of theory and research (pp. 390- 413). Thousand Oaks, CA: Sage.
    9.Peterson, D. K. 2004c. The relationship between perceptions of corporate citizenship and
    10.organizational commitment. Business and Society, 43: 296-319.
    11.N T Feather; Katrin A Rauter, Organizational citizenship behaviors in relation to job status, job insecurity, organizational commitment and identification, job satisfaction and work values, Journal of Occupational and Organizational Psychology; Mar 2004; 77,
    12.Jane Collier and Rafael Eastban(Jan. 2007), Corporate social responsibility and employee commitment, Business Ethics: A European Review, Vol. 16, .P19~33
    13.Siddharth Patnaik & Soumendu Biswas, The Mediating role of citizenship behavior between organizational identification and its consequences, 2005, P1263-1270
    14.Evans, William R., Organizational citizenship behavior antecedents: An examination of perceived corporate citizenship, work roles, and identity, The University of Mississippi, 2006
    15.Stephen Pryke(2009), Construction Supply Management:Concepts and Case Studies(1st ed), UK, Wiely-Blackwell, P58-59
    Advisor
  • non(劉念琪)
  • non(辛炳隆)
  • Files
  • 974307007.pdf
  • approve immediately
    Date of Submission 2010-07-15

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