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Student Number 974300002
Author Ming-yi Wang(王明義)
Author's Email Address yafang@mgt.ncu.edu.tw
Statistics This thesis had been viewed 2145 times. Download 0 times.
Department Executive MBA
Year 2009
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title 區域性遠距醫療照護商業模式之研究
Date of Defense 2010-06-29
Page Count 86
Keyword
  • business model
  • key success fa
  • telemedical care
  • Abstract The recent phenomena of late marriage and late fertility have caused the trend of low birth rate, making the population aged. Furthermore, due to working overtime, life stress, changes of diet and lifestyle, and not having time on the hospital health examination, more and more young people have gotten a variety of chronic diseases. Thus, medical and health care has become an important issue for the government to address, and the health care industry appears to be a rapidly growing industry. On the other hand, the maturity of IT in medical technology has provided the needed products and technology for the health care industry. Because of the M-shaped society, the health care industry has developed into servicing the customers on rich side of the society.
    This paper examines the business model of regional telemedical care. There are three purposes of this research, including: (1) to understand the current environment of the telemedical care industry in Taiwan, (2) to examine the key success factors of two case companies, (3) to develop the business model of regional telemedical care.
    First, we analyze the environment of the telemedical care industry in Taiwan. We then explore two cases providing such a service: British Tunstall Group Company and ZTE Security Company, and explore the key success factors of the telemedical care industry. Based on the case anlsyis, we develop a business model of regional telemedical care. It concludes as follows:
    1. Health care industry is a global star industry, and there also are huge business opportunities in Taiwan’s medical care industry.
    2. The key success factors of telemedical care include: (1) setting specific target customers; (2) definite and stable sources of revenue; (3) using IT technology to develop and launch service for home care needs of different life styles and stages; (4) a stable, responsive system; (5) providing 7 × 24 hour response service; (6) forming cross-industry alliances to provide a full range of telemedical care services.
    3. This study suggests a replicable services platform, which can provide products for the needs of different environments, and, through cross-industry alliances, improve economic interests. It consists of two parts: first, a regional telemedical care platform, which is the core of business unit (BU); second, strategic alliance partners, including regional partner clinics, community pharmacies, and clinics and health centers.
    Table of Content 第一章 緒論1
    1.1 研究背景1
    1.2 研究動機4
    1.3 研究目的5
    1.4 研究流程6
    第二章 文獻回顧7
    2.1 遠距醫療照護產業的涵意8
    2.2 商業模式的理論基礎15
    2.3 關鍵成功因素的理論基礎24
    第三章 研究設計37
    3.1 研究架構37
    3.2 研究範圍38
    3.3 研究方法38
    3.4 資料蒐集方式41
    第四章 個案實徵分析42
    4.1 台灣遠距醫療照護產業的環境分析42
    4.2 兩個個案分析49
    4.3 區域性遠距醫療照護商業模式58
    第五章 結論與建議67
    5.1 研究結論67
    5.2 研究管理意涵69
    5.3 研究限制70
    5.4 後續研究建議71
    參考文獻72
    中文部份72
    英文部份75
    網路部份78
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    Advisor
  • none(王存國)
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    Date of Submission 2010-07-07

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