Title page for 965204015


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Student Number 965204015
Author Shao-han Shyu(徐小涵)
Author's Email Address No Public.
Statistics This thesis had been viewed 1044 times. Download 474 times.
Department Network Learning Technology
Year 2008
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title A Study of Virtual Product Presentation
With Whiteboard and its Effect on Users
Perception
Date of Defense 2009-06-18
Page Count 88
Keyword
  • consumers can know product more deeply than trad
  • firstly
  • In this study
  • shopping enjoyment and patronage intention when
  • users only watch and control 3D product by rotat
  • we add the interactivity on product and virtual
  • we design a experiment to investgate user’s atti
  • we established a system called online 3D product
  • Abstract In this study, we established a system called online 3D product presentation system which intergreted the virtual whiteboard and interactivity on product so that user can try the functions of product and read information about product on virtual whiteboard which can seamlessly intergreted with product.In the way, consumers can know product more deeply than traditional 2D presenting.And we try to improve that thare is usually lack a useful tool to explan the meaning of 3D object in the 3D space and the lack of interactivity in current shopping environment.And then, we design a experiment to investgate user’s attitude toward 3D product presentation system,shopping enjoyment and patronage intention when they use our system by questionnaires. The experiments have two stages, firstly, users only watch and control 3D product by rotate and room in/out and then in the second stage, we add the interactivity on product and virtual whiteboard to let user experience.
    The experimental result shown that our system had significant positive effet on users’ attitude toward 3D product presentation system, shopping enjoyment and patronage intention, it means most of they had positive evaluations with our system. Therefore, we suggested that the retailers can increase more interactivity on prodiuct to let user attempt it before they purchasing, they will produce more patronage intention toward shopping website.
    Table of Content 第1章 緒論1
    1.1 研究背景與動機1
    1.2 研究目的3
    第2章 文獻探討6
    2.1 網路購物環境介紹6
    2.2 Web3D技術6
    2.3 利用3D科技呈現商品:7
    2.4虛擬3D產品的互動性:8
    2.5 虛擬白板的輔助:9
    2.6消費者的態度、購買娛樂性與光顧意圖的探討11
    第3章 系統實作14
    3.1 系統環境14
    3.2系統功能介紹14
    1.虛擬白板15
    2.商品的互動性17
    3. 3D展示空間19
    第4章 研究方法21
    4.1 研究架構21
    4.1.1商品的互動性與虛擬白板之詳細操作型定義22
    4.1.2.對3D商品展示系統的態度、購買娛樂性以及光顧意圖的定義22
    4.2研究假設23
    4.3 研究步驟23
    4.4 研究對象25
    4.5 研究工具25
    1.Web3D線上虛擬商品展示系統:25
    2.問卷28
    4.6 資料處理31
    1.敘述統計(Descriptive statistic)31
    2.T檢定(T-test)31
    3.迴歸分析31
    4.7資料蒐集32
    4.8 實驗設計32
    第5章 結果分析與討論37
    5.1描述性統計分析37
    5.1.1 樣本基本資料描述37
    5.1.2各變項資料的統計結果37
    5.2商品互動性與虛擬白板對使用者對3D商品展示系統態度、購買娛樂性以及光顧意圖組內分析44
    5.3商品互動性對使用者對3D商品展示系統態度、購買娛樂性以及光顧意圖分析49
    5.4 商品互動組與互動和白板組組間增量差異分析54
    5.5 互動與白板組與互動組之迴歸分析58
    5.6 開放性問題分析65
    5.7 研究貢獻66
    5.8 研究範疇與限制:67
    六 結論68
    附錄 開放性問題內容72
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    Advisor
  • Wu-Yuin Hwang(黃武元)
  • Files
  • 965204015.pdf
  • approve in 2 years
    Date of Submission 2009-07-16

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