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Student Number 964401604
Author Bayu Sutikno(Ĭզt)
Author's Email Address bayufeugm@yahoo.com
Statistics This thesis had been viewed 2929 times. Download 1038 times.
Department Business Administration
Year 2011
Semester 1
Degree Ph.D.
Type of Document Doctoral Dissertation
Language English
Title A Glocalization Strategy in Web Space: With a Special Reference to Indonesian Firms
Date of Defense 2011-09-28
Page Count 101
Keyword
  • Cultural Values
  • Global
  • Glocal
  • Local
  • Web sites
  • Abstract This PhD thesis aimed to investigate a glocalization strategy in web space in Indonesia. Corporate web sites have significant roles in building a positive image with stakeholders, particularly in a host market environment with a different cultural background and values. A content analysis was conducted to study the glocalization strategies of corporate web sites and depiction of cultural values of 47 international brands which were identified as having Indonesian web sites which is labelled as adapted web sites of global brands, and 23 local web sites of Indonesian brands.
    The four types of glocalization strategies of corporate web site content differed in the depiction of cultural values on their web sites. The differences could be found in overall analysis and four of five cultural dimensions such as collectivism, uncertainty avoidance, power distance and high context communication. In addition, product category (service, durable goods, and non durable goods) and web sites category (adapted web sites and local web sites) differ in glocalization strategies of web sites content and the cultural values depiction. Therefore, seven of eight research hypotheses are confirmed and supported.  
    It integrates the theory of glocalization strategy and cultural values in the context of cyberspace, which represents a pioneering attempt in investigating the aforementioned issue.
    Table of Content Title Page KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK.i
    NCU Authority of Softcopy KKKKKKKKKKKKKKKKKKKKKKKK..ii
    Verification Letter of Examination Committee KKKKKKKKKKKKKKKKKiv
    Committee of PhD Thesis KKKKKKKKKKKKKKKKKKKKKKKKKv
    Acknowledgements KKKKKKKKKKKKKKKKKKKKKKKKKKK.vi
    Abstract in English KKKKKKKKKKKKKKKKKKKKKKKKKKKKvii
    Abstract in Chinese KKKKKKKKKKKKKKKKKKKKKKKKKKK..viii
    Table of Contents KKKKKKKKKKKKKKKKKKKKKKKKKKKKix
    List of Tables KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKxii
    List of Figures KKKKKKKKKKKKKKKKKKKKKKKKKKKKK..xiv
    CHAPTER 1: INTRODUCTION KKKKKKKKKKKKKKKKKKKKKK. 1
    1.1. Background KKKKKKKKKKKKKKKKKKKKKKKKKKKKK 1
    1.2. Research Gaps and Contributions KKKKKKKKKKKKKKKKK..KK... 2
    1.3. Research questions KKKKKKKKKKKKKKKKKKKKKKKKKK. 3
    1.4. The Deliverables KKKKKKKKKKKKKKKKKKKKKKKKKKK 3
    1.5. Limitations and Scope KKKKKKKKKKKKKKKKKKKKKKKKK 4
    1.6. Organization of Thesis KKKKKKKKKKKKKKKKKKKKKKKK.. 5
    CHAPTER 2: LITERATURE REVIEW KKKKKKKKKKKKKKKKKKK.. 7
    2.1. Glocalization KKKKKKKKKKKKKKKKKKKKKKKKKKKK.. 7
    2.2. Cultural Values KKKKKKKKKKKKKKKKKKKKKKKKKKK.. 14
    2.3. Glocalization Strategies of Web Site Content KKKKKKKKKKKKKKK.... 19
    2.4. Indonesian Society KKKKKKKKKKKKKKKKKKKKKKKKKK. 23
    CHAPTER 3: HYPOTHESES DEVELOPMENT KKKKKKKKKKKKKKK.. 28
    3.1. Study 1 (Adapted web sites of global brands) KKKKKKKKKKKKKKK.. 28
    3.1.1. Collectivism KKKKKKKKKKKKKKKKKKKKKKKKKKKK 28
    3.1.2. Uncertainty avoidance KKKKKKKKKKKKKKKKKKKKKKKK 29
    3.1.3. Power distance KKKKKKKKKKKKKKKKKKKKKKKKKKK 30
    3.1.4. Masculinity KKKKKKKKKKKKKKKKKKKKKKKKKKKK. 31
    3.1.5. High context KKKKKKKKKKKKKKKKKKKKKKKKKKKK 32
    3.2. Study 2 (Adapted and Indonesian web sites) KKKKKKKKKKKKKKKK. 33
    CHAPTER 4: RESEARCH METHOD KKKKKKKKKKKKKKKKKKKK 40
    4.1. Research setting and sample KKKKKKKKKKKKKKKKKKKKKK.. 40
    4.2. Measurement accuracy KKKKKKKKKKKKKKKKKKKKKKKK.. 42
    4.2.1. Validity KKKKKKKKKKKKKKKKKKKKKKKKKKKKK.. 42
    4.2.2. Reliability KKKKKKKKKKKKKKKKKKKKKKKKKKKKK 42
    4.3. Scale development KKKKKKKKKKKKKKKKKKKKKKKKKK. 44
    4.4. Statistical analysis KKKKKKKKKKKKKKKKKKKKKKKKKK.. 48
    4.4.1. Content analysis KKKKKKKKKKKKKKKKKKKKKKKKKK.. 48
    4.4.2. MANOVA analysis KKKKKKKKKKKKKKKKKKKKKKKKK. 53
    CHAPTER 5: ANALYSIS AND RESULTS KKKKKKKKKKKKKKKKK.. 56
    5.1. Sample profile KKKKKKKKKKKKKKKKKKKKKKKKKKKK 56
    5.1.1. Profile of adapted web sites of global brands KKKKKKKKKKKKKKK. 56
    5.1.2. Profile of local web sites of Indonesian brands KKKKKKKKKKKKKK.. 57
    5.1.3. Profile of overall web sites KKKKKKKKKKKKKKKKKKKKKK. 57
    5.2. Reliability analysis KKKKKKKKKKKKKKKKKKKKKKKKKK. 58
    5.2.1. Reliability analysis of adapted web sites of global brands KKKKKKKKKK. 58
    5.2.2. Reliability analysis of local web sites of Indonesian brands KKKKKKKKK.. 59
    5.2.3. Reliability analysis of overall web sites KKKKKKKKKKKKKKKKK.. 60
    5.3. Validity analysis KKKKKKKKKKKKKKKKKKKKKKKKKKK. 60
    5.4. Hypotheses testing of product category KKKKKKKKKKKKKKKKKK. 62
    5.4.1. Product category of adapted web sites of global brands KKKKKKKKKKK. 62
    5.4.2. Product category of local web sites of Indonesian brands KKKKKKKKKK.. 63
    5.4.3. Product category of overall web sites KKKKKKKKKKKKKKKKKK. 64
    5.5. Hypotheses testing of web sites category KKKKKKKKKKKKKKKKK.. 64
    5.6. The glocalization strategies of web sites content KKKKKKKKKKKKKK.. 65
    5.7. Hypotheses testing of glocalization and culture values KKKKKKKKKKKK.. 69
    CHAPTER 6: CONCLUSION AND IMPLICATIONS KKKKKKKKKKKKK.. 72
    6.1. Conclusions KKKKKKKKKKKKKKKKKKKKKKKKKKKKK 72
    6.2. Theoretical Implications KKKKKKKKKKKKKKKKKKKKKKKK 74
    6.3. Practical Implications KKKKKKKKKKKKKKKKKKKKKKKKK. 74
    6.4. Limitations and Future Directions KKKKKKKKKKKKKKKKKKKK. 75
    REFERENCES KKKKKKKKKKKKKKKKKKKKKKKKKKKKK. 79
    APPENDIX 1: Coding sheet KKKKKKKKKKKKKKKKKKKKKKKK. 97
    APPENDIX 2: Sample KKKKKKKKKKKKKKKKKKKKKKKKKK.. 100
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    Advisor
  • Julian Ming-Sung Cheng(GQ)
  • Files
  • 964401604.pdf
  • approve immediately
    Date of Submission 2011-10-31

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