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Student Number 964308029
Author YI-SHAN WU(吳怡珊)
Author's Email Address No Public.
Statistics This thesis had been viewed 1040 times. Download 10 times.
Department Executive Master of Finance Management
Year 2008
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title A Research on Bussiness Model 、 Management Strategy and Vaule Creation-- Quote by An Hardware Manufacturer
Date of Defense 2009-07-09
Page Count 77
Keyword
  • Bussiness Model
  • Management Strategy
  • Vaule Creation
  • Abstract In the environment of global competition and rapid-changing technology, traditional industries are in a plight of worsened competitiveness and profitability. It is an imperative that enterprises have to re-consider their management strategies to cope with the changes of the environment. This study aimed to investigate how traditional hardware manufactures changed their strategies in order to make a breakthrough in management. This study used a traditional hardware manufacturer as an example to analyze how traditional enterprises re-created business opportunities by changing the management strategy. Furthermore, this study used 5 force analysis and SWOT to analyze how the company in the case formulated a new business strategy and utilized DCF evaluation model to assess whether the company could promote its sustainable management value with the new one.
    This study discovered that (1) the value of the company in the case under the current business model was not high because: large amount of order of customized product caused that the all information needed to be passed rapidly and effectively for the accumulation of knowledge, for R&D and for the improvement of production, otherwise the management cost would be too high; it did not effectively assign and position complicated product lines, and did not formulate and implement strategies; (2) the emphases of the new business model and management strategy of the company in the case were strengthening the innovation management of R&D technique, promoting private brands, promoting “small-amount and diversified private brands” to the old market, and promoting old products with improved design to new markets (China, South-East Asian Nations etc.); on one hand, the problem of high cost of design and R&D could be solved, on the other hand, old products would have new energy; (3) if the company in the case could apply a new business model, set up a distribution warehouse, a sample center, a team of “Dream Builder”, and a “service center of trading and procurement,” then the value of the enterprise will be significantly enhanced.
    Table of Content 目錄
    中文提要…………………………………………………………IV
    英文摘要…………………………………………………………IV
    誌謝…………………………………………………………IV
    目錄…………………………………………………………IV
    圖目錄…………………………………………………………v
    表目錄…………………………………………………………IV
    一、緒論……………………………………………………1
    1-1研究背景………………………………………………1
    1-2研究動機與目的………………………………………1
    1-3研究方法與架構………………………………………2
    二、文獻探討………………………………………………4
    2-1企業模式的定義與基本要素…………………………4
    2-2創新變革的意涵………………………………………8
    2-3績效管理之價值創造…………………………………13
    三、研究方法………………………………………………16
    四、全球家具五金現況與未來發展………………………16
    4-1全球家具五金製造產業現況說明……………………16
    4-2產業上、中、下游供應鏈說明………………………25
    4-3家具五金未來預測說明………………………………27
    五、個案分析─立鵬集團企業模式探討…………………29
    5-1立鵬集團簡介與川湖科技股份有限公司簡介………29
    5-2企業經營績效財務報表分析…………………………40
    5-3企業模式探討…………………………………………52
    5-4經營策略分析…………………………………………58
    5-5DCF評價模型財務預測探討…………………………64
    六、結論與建議……………………………………………66
    參考文獻…………………………………………………………68
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    Advisor
  • Hann-Tarn Jeng(鄭漢鐔)
  • Files
  • 964308029.pdf
  • disapprove authorization
    Date of Submission 2009-07-23

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