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Student Number 964307015
Author Ya- Chih Shih(石雅智)
Author's Email Address No Public.
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Department Executive Master of Human Resource Management
Year 2010
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title The Study of Employee’s Participation to Corporate Philanthropy
Date of Defense 2011-06-24
Page Count 45
Keyword
  • Corporate Social Responsibility
  • Organizational Identitification
  • Abstract   It was a widely accepted concept that how important role Corporate Social Responsibility (CSR) takes to corporate’s sustainability. In line with this perspective, this research specifically focused on employee’s attitude towards CSR. Employee, as a key stakeholder, plays not only as the policy follower, also the taker, and even a rater. Therefore from employee’s point-of-view, we are able to understand the gap of how both parties define and value CSR.Employee’s participation or not mean something.
      Started from corporate philanthropy activities, which are free of choice to participate as an employee, we designed 4 different scenarios for respondents to select. Learned from results that respondents showed no preference in activity types but short-term activity is much preferred. Meanwhile, perceptions to CSR and organization identification, both variables are positive related to participation.  
      Employee’s participation will be driven by how much they understand and accept corporate’s CSR concept. Employers need to pay more efforts to create a culture to support its CSR philosophy and raise employee’s CSR perception and ognizational identification. This activity will direct to a positive cycle among corporate, employee, and community.
    Table of Content 中文提要i
    英文提要ii
    誌謝iii
    目錄iv
    圖目錄v
    表目錄 vi
    第一章緒論1
    第一節 研究動機1
    第二節 研究目的4
    第三節 研究流程5
    第二章文獻探討6
    第一節企業社會責任與企業公益行為6
    第二節相關理論15
    第三章研究設計與方法20
    第一節 研究架構20
    第二節研究假設21
    第三節問卷設計22
    第四節分析方法27
    第四章研究結果分析與討論28
    第一節數據分析28
    第二節邏輯斯分析結果與討論34
    第五章 結論與建議36
    第一節 研究發現36
    第二節 管理意涵37
    第四節 補充分析38
    第三節 研究限制與未來研究建議38
    第六章 參考文獻40
    附錄:問卷43
    Reference 中文文獻
    1.葉保強(2005),「CSR意義-永續企業新標準三重基線」,遠見雜誌6月號 第228期。
    2.王馥蓓 (2009)。「CEO觀點-企業社會責任五大發展趨勢」。
    3.別蓮蒂、游舒惠 (2002)。「企業贊助公益活動之動機、決策與影響因素」,廣告學研究,國立政治大學,18集,53~95頁。
    4.吳嘉玲 (2006),「非營利組織中義工的工作動機與工作表現-以台北市立美術館為例」,國立中央大學,碩士論文。
    5.吳韻儀 (2007)。「CSR關鍵在正面影響力- Michael Porter專訪」,天下雜誌。
    6.林士峰 (2003)。「銀行業人力彈性運用與員工心理契約的關係與影響」,國立中山大學,碩士論文。
    7.林惠玲 (2002)。「企業聲望對於組織經營績效之影響探討」,國立中央大學,碩士論文。
    8.林宜欣 (2001)。「台灣企業從事公益行為之研究:以電子類企業組織為例」,南華大學第二屆非營利組織管理研討會未出版論文集。
    9.高子涵 (2010)。「企業對企業社會責任的投入程度對員工組織認同、組織公民行為的影響」,國立中央大學,碩士論文。
    10.陳定銘 (2005)。「非營利組織義工發展之析探」,T&D飛訊,第三十六期。
    11.陳春山 (2010)。「企業社會責任的國際組織及各國規範發展」,財團法人中華民國證券櫃檯買賣中心雙月刊,18~22頁。
    12.陳嫣如 (1993)。「從企業公益贊助探討社會福利機構可行的勸募策略」,東吳大學,碩士論文。
    13.曹采華 (2002)。「員工特徵對工作滿意、組織承諾、組織公民行為、工作績效的影響-以派遣人員為例」,國立中央大學,碩士論文。
    14.黃營杉,齊德彰 (2005)。「企業倫理、社會責任與慈善公益作為之研究-以台灣高科技電子產業為例」,人文暨社會科學期刊,第一卷第二期,53~95頁。
    15.楊資華 (2007)。「企業社會責任及其評量機制之研究」,國立政治大學,碩士論文。
    16.趙義隆 (1990)。「大型企業贊助公益活動之研究」,台北:行政院國科會科資中心,計劃編號:NSC79-0301-H002-12。
    17.廖文銘 (2005)。「台灣高科技產業員工工作價值觀與工作績效之研究」,國立中央大學,碩士論文。
    18.劉念寧 (1990)。「大型企業贊助公益活動之研究」,台灣大學商學研究所。
    19.謝惠嬪 (2008)。「中華電信企業公益行為之研究」,世新大學,碩士論文。
    20.蘇美蓉,施文玲 (2005)。「由社會學角度探討慈善捐贈行為」,國立高雄師範大學。
    21.蕭勝鴻、蘇鵬元、鄭凱達 (2008)。「金融海嘯:雷曼兄弟破產啟示錄」,製作人:張毅君、郭奕伶 ;撰文者:楊少強研究員。
    英文文獻
    1.Cooksey, R. W., (1996), Judgment analysis: Theory, methods,and applications., New York: Academic Press.
    2.Eweje, G., & Bentley, T., (2006), CSR and Staff Retention in New Zealand Companies: A Literature Review, Department of Management and International Business.
    3.MacPhail, F., Bowels, P., (2009), Corporate Social Responsibility as Support for Employee Volunteers: Impacts, Gender Puzzles and Policy Implications in Canada, Journal of Business Ethics, 84(3): 405-416.
    4.Nelling, E., (2006), Corporate Social Responsibility and Finance Performance: The “Virtuous Circle Revisited, Review of Quantitative Finance and Accounting, 32(2): 197-209.
    5.Ng, C. K., (2008), Employee reactions to corporate social responsibility program: An attribution perspective. Paper presented at the annual meeting of the Academy of Management: Anaheim, California.
    6.Pirsch, J., Gupta, A., Grau , S., L., (2006), A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study.
    7.Porter E. M., Kramer, M., R., and Zadek, S., (2007), Redefining Corporate Social Responsibility, Harvard Business Review, 84(12): 78–92.
    8.Rupp, D., E., Ganapathi, J., Aguilera, R., V., and Williams, C., A., (2006), Employee Reactions to corporate Social Responsibility: an Organizational Justice Framework, Journal of Organizational Behavior, 27: 537-543.
    9.Suandi, T. B., (1991), Commitment of 4-B Youth leader towards volunteerism. Doctoral Dissertation. The Ohio State University.1991
    Advisor
  • Nien-Chi Liu(劉念琪)
  • Files
  • 964307015.pdf
  • approve in 3 years
    Date of Submission 2011-07-11

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