Title page for 964306014


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Student Number 964306014
Author Chun-Man Wang(王浚民)
Author's Email Address smaxwang@sparqnet.net
Statistics This thesis had been viewed 2651 times. Download 1461 times.
Department Executive Master of Industrial Management
Year 2008
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title The Strategic Deployment and Stakeholder Analysis of Corporate Social Responsibility
Date of Defense 2009-05-19
Page Count 101
Keyword
  • Corporate Social Responsibility
  • CSR
  • QFD
  • stakeholders
  • strategy
  • sustainability
  • Abstract As a global concept and practice, Corporate Social Responsibility (CSR) has been increasingly emphasized in recent years. Along with this trend, the general public and government authorities require industry to contribute greater social value as well as substantiate their claims for business ethics. With regard to the gradual shift of CSR from the enterprises’ passive response to active strategy, this research attempts to propose a logical methodology that will help companies turn CSR strategy into action plan.
      In the proposed methodology, firstly we use the diagrammatic stakeholder analysis with respect to various CSR issues. Then we adopt the ideas and procedure of Quality Function Deployment (QFD) to develop multiple layers of matrices, which represent “Stakeholder Interests versus CSR Elements”, “CSR Elements versus Assessment of CSR Strategy”, and “Assessment of CSR Strategy versus CSR Action Plan” respectively. Following this procedure, enterprises are able to set their CSR directions and key issues, align business strategy with CSR objectives, and establish the foundation for CSR actions. In the end, we demonstrate the proposed methodology with a case study in Taiwan.
    Table of Content 中文摘要                   
    英文摘要                  
    誌  謝                  
    圖 目 錄                  
    表 目 錄                  
    第一章 緒論                   
    第二章 文獻探討                   
    2.1企業社會責任與永續發展策略          
    2.1.1企業永續發展與CSR關係          
    2.1.2 CSR、TQM與企業競爭力          
    2.1.3企業永續發展策略與利害關係人      
    2.1.4 CSR績效評等制度              
    2.2品質機能展開應用              
    2.2.1 QFD理論                  
    2.2.2.QFD應用範圍              
    2.2.3.企業策略應用QFD展開          
    第三章 以企業機能佈署發展CSR利害關係人分析系統  
    3.1 利害關係人評估與CSR議題設定          
    3.1.1 利害關係人的5W1H原則          
    3.1.2 利害關係人類型設定          
    3.1.3 利害關係人評估與考量重點          
    3.1.4 CSR議題設定重點              
    3.2 利害關係人要求與CSR議題辨別          
    3.2.1 利害關係人外顯要求與內隱要求辨別      
    3.2.2 利害關係人與CSR議題相關性分析      
    3.3 企業機能部署價值分析          
    3.3.1 利害關係人關注程度與議題影響程度分析  
    3.3.2 利害關係人關注重點與CSR經營要素分析  
    3.3.3 CSR經營要素與CSR策略發展分析      
    3.3.4 CSR策略發展與競爭力行動方案評估      
    3.3.5 CSR績效評估指標建議-以社區參與為例  
    第四章 案例探討                  
    4.1 案例背景說明              
    4.2機能佈署與利害關係人分析整合工具模擬      
    4.3行動方案與評量指標設定          
    第伍章 結論與建議              
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    Advisor
  • KAO,HP(高信培)
  • Files
  • 964306014.pdf
  • approve in 2 years
    Date of Submission 2009-06-01

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