Title page for 964301016


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Student Number 964301016
Author Tsung-lin Kuo(郭宗麟)
Author's Email Address No Public.
Statistics This thesis had been viewed 772 times. Download 553 times.
Department Executive Master of Business Administration
Year 2009
Semester 1
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title The benefit of Traditional industries develop mass customization on-line trade platform in case of thin film finishing industry
Date of Defense 2010-01-09
Page Count 47
Keyword
  • e-commerce
  • Mass customization
  • on-line trade
  • thin film finishing industry
  • traditional industry
  • Abstract The main feature of internet and e-commerce is the elimination of space and distance of various information and economic activities through internet transmission to achieve a world with no boundaries. According to recent research and investigations, whether in the States or Taiwan or even the world, e-commerce market has shown a significant growth as each year progress. More and more small and medium enterprises have started to use e-commerce platform which is cheaper in trade cost with broader trade channel. Secondly, e-commerce has provided a wide range of information required by consumers or enterprises, making various types of information completely transparent and impossible for enterprises to gain its competitive advantages through the exploitation of space and advertisement. The development of e-commerce has become an opportunity for traditional industries, but to run a successful e-commerce platform is a difficult question yet to be solved. In terms of running and designing e-commerce, the promotion of e-commerce must rely on coordination from information system in order to achieve successful promotion. Further understanding in the operation, content and benefits of e-commerce and various new economies will be a pre-requisite in order to apply it to matching industries and products.
    Company in case study is a small-medium petroleum manufacturing factory. For a long time, its operation had focused on exports and domestic sub-manufacture. However, the current sudden eruption of financial crisis in addition to competitions from China and emerging markets has resulted in a rigorous test to the petroleum industry. The above reasons are the cause behind difficulties in adaptation by company under case study.
    Hence, this research will combine “mass customization” with e-commerce platform in addition to data observed from company under case study to develop a customized platform for thin film finishing industries in hope to bring substantial benefits to company under case study. In the long run, reinforced integration of middle and downstream company is crucial to increase competitivity; in addition, in order to ensure future company growth, technological innovations must be utilized with efficiency.
    Table of Content 中文摘要……………………………………………………………i
    英文摘要……………………………………………………………ii
    目錄…………………………………………………………………iii
    圖目錄………………………………………………………………v
    表目錄………………………………………………………………vi
    一、緒論……………………………………………………………01
    1-1研究背景……………………………………………………… 01
    1-2研究動機……………………………………………………… 02
    1-3研究目的……………………………………………………… 03
    1-4研究流程……………………………………………………… 03
    1-5論文架構描述………………………………………………… 04
    二、文獻探討………………………………………………………05
    2-1電子商務……………………………………………………… 05
    2-2大量客製化…………………………………………………… 12
    三、個案公司分析及所屬產業現況………………………………18
    3-1石化及化工產業現況………………………………………… 18
    3-2個案公司簡介………………………………………………… 24
    3-3交易平台設計………………………………………………… 27
    3-4交易平台建置及架構………………………………………… 28
    3-5統計分析結果………………………………………………… 35
    四、結論與建議………………………………………………… 39
    4-1研究結論……………………………………………………… 39
    4-2研究限制與後續研究方向…………………………………… 41
    參考文獻……………………………………………………………43
    附錄一………………………………………………………………45
    附錄二………………………………………………………………46
    附錄三………………………………………………………………47
    Reference 中文部分
    1.周碩彥(2006)。〈從大量生產到大量客製〉,《科學發展》,399: 20-25。
    2.吳英秦,張金枝,陳俐伶(2006)。〈一種創新的經營模式:大量客製化〉,《電力電子》,4(4):3-9。
    3.克里斯.安德森(2006) 長尾理論─打破80/20法則的新經濟學 台北市 天下文化,
    4.賴士葆,謝龍發,陳松柏 (2005) 科技管理 台北市 華泰
    5.安妮塔.麥格漢(2004) 創新的軌跡 台北市 天下文化
    6.趙 申2004年網際網路之資訊仲介研究 資訊管理系 碩士論文 朝陽科技大學
    7.資策會市場情報中心 http://mic.iii.org.tw
    8.工業技術研究院產業情報網 http://ieknet.itri.org.tw
    英文部分
    1.Colarelli 'Connor. G and O'Keefe. B, "Viewing the Web as a marketplace: the case of small companies", Decision Support Systems , Vol. 21, issue 3, pp. 171-183, 1997,
    2. DeLone, W.H., and McLean, E.R. “Information Systems Success: The Quest for the Dependent Variable,” Information Systems Research (3:1), pp. 60-95, 1992
    3. Kalakota, R. & Whinston, A.B., Electronic Commerce: A Manager’sGuide Reading, Mass, Addison-Wesley Publishing Company, 1997.
    4. Kalakota, R. & Whinston, A.B., Electronic Commerce: A Manager’sGuide Reading, Mass, Addison-Wesley Publishing Company, 1997.
    5. Kotha, S.. Mass customization: implementing the emerging paradigm for competitive advantage, Strategic Management Journal, 16, pp21–42,1995.
    6. Lampel, L., & Mintzberg, H.. Customizing customization, Sloan Management Review,38(1), pp21-30,1996.
    7. Pine, B.J. II.. Mass Customization : The New Frontier in Business Competition. Boston MA: Harvard Business School Press, pp 173-197, 1993.
    8. Rappa, M. Business models on the web, 2000, http://Ecommerce.ncsu.edu/business_models.html#anchor1516683
    9. Timmers, P, Business Model s for Electronic Market, ElectronicMarkets, Vol.8.No.2, 1998.
    10. Yin, R. K.. Case study research: Design and methods (2nd ed.).
    Thousand Oaks, CA: Sage,1994.
    11. Zwass, V., "Electronic Commerce: Structures and Issues," International Journal of Electronic Commerce, Vol. 1, No. 1, pp.3-23,1996.
    Advisor
  • Dong shang Chang(張東生)
  • Der chao Chen(陳德釗)
  • Files
  • 964301016.pdf
  • approve in 2 years
    Date of Submission 2010-01-18

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