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Student Number 964300035
Author Chih-Cheng Wu(吳志成)
Author's Email Address No Public.
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Department Executive MBA
Year 2008
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title 半導體設備代理商經營策略之探討- 以A公司為例
Date of Defense 2009-06-06
Page Count 63
Keyword
  • Agency
  • Core competence
  • Semiconductor equipment
  • Strategy
  • Abstract In this rapid development semiconductor industry and the technology process demand, the types of applications of semiconductor equipment are also diverse and complex increasingly. In this fast changed generation Semiconductor Industry, Taiwan has become the most important marketplace of the global semiconductor equipments, under this competition situation, foreign vendors strive for the Taiwan market with not only aggressive price strategy but also using the localized and in-time service strategy. Therefore, the specialized and professional agency as a bridge between of vendors and Semiconductor manufacturing customers act an important role for both semiconductor equipment suppliers and end customers.
    In this study, we are focusing on semiconductor equipment agency in Taiwan for the strategy making, core competence, In order to maintain success in this rapidly changing, strong competition market, the agent is struggling for vendor authority. The major approach of the thesis is going through a face to face interview study and the in-depth of investigation. And the conclusion of the study is as following:
    1. The semiconductor equipments agent company must well manage with the product lines and vendors plus build up the process of the new product line development into the business strategy operation system for future need.
    2. Talents are the most important assets for an equipment agent. Keep the talents and grasp the customers, business opportunities are always the key.
    The following study could aim at different strategy making in Mainland market or in different scale agency.
    Table of Content 第一章 緒論1
    1.1研究背景1
    1.2研究動機3
    1.3研究目的3
    1.4研究方法3
    1.5研究流程與論文架構4
    第二章 文獻回顧6
    2.1代理商6
    2.1.1代理的定義6
    2.1.2代理商功能與特色6
    2.1.3製造商選擇代理商的考量因素7
    2.2核心能力9
    2.2.1核心能力的定義9
    2.2.2核心能力的特性11
    2.2.3核心能力的類型11
    2.2.4核心能力的來源13
    2.3經營策略14
    2.3.1經營策略的定義14
    2.3.2經營策略的評估模式17
    2.3.3經營策略形成理論20
    2.4半導體設備市場23
    2.4.1全球半導體設備市場現況23
    2.4.2台灣半導體設備市場25
    2.4.3全球半導體設備供應商26
    2.4.4台灣半導體設備代理商概況29

    第三章 個案公司介紹31
    3.1公司簡介31
    3.2經營理念31
    3.3公司沿革32
    3.4公司組織及人力資源概況33
    3.5公司營運概況34
    3.5.1公司主要產品35
    3.5.2個案公司營收狀況36
    3.6個案公司所面臨問題37
    第四章 個案分析與討論38
    4.1外在環境分析:五力分析38
    4.2內在環境分析:SWOT分析40
    4.3問題認定42
    4.4策略制定與問題解決43
    第五章 結論與建議48
    5.1結論與建議48
    5.1.1設備代理商與原廠的經營策略建議48
    5.1.2設備代理商與客戶的經營策略建議48
    5.1.3代理商本身策略49
    5.2後續研究方向50
    參考文獻51
    Reference 中文參考文獻
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    參考網頁
    1.Gartner Dataquest,2009,http://www.gartner.com/
    2.工研院產業資訊服務網,2009,http://www.itis.org.tw/
    3.產業分析,2009,http://itisdom.itri.org.tw/
    4.電子時報,2009,http://www.digitimes.com.tw/
    5.國際半導體設備與材料協會(SEMI),2009,http://wp2a.semi.org/
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    Date of Submission 2009-06-08

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