Title page for 964203603


[Back to Results | New Search]

Student Number 964203603
Author Wesly Grace(³¯ÃÙ°¶)
Author's Email Address wesly_grace@hotmail.com
Statistics This thesis had been viewed 2162 times. Download 467 times.
Department Information Management
Year 2008
Semester 2
Degree Master
Type of Document Master's Thesis
Language English
Title A Comparative study of website content among export companies in United Kingdom, Taiwan and Indonesia
Date of Defense 2009-06-22
Page Count 89
Keyword
  • comparative study
  • content analysis
  • Indonesia.
  • Taiwan
  • United Kingdom
  • website features
  • Websites
  • Abstract Internet has become essential for business nowadays. In addition, function and features on, company website have become important means in attracting customers, building company image goodwill and long term profit. This is especially important for companies engaging in export businesses. The objectives of this study is to compare the website characteristic and features provided by exporter companies in three countries, namely, United Kingdom, Indonesia and Taiwan. This study analyzed the differences among the exporter companies engaged in international business. Content analysis was conducted to evaluate the websites of 150 exporting companies (50 in each country). Coding scheme includes four main categories: corporate information, information content, communication content and transactional content. This study also conducted details analysis in order to unearth issues that maybe basis for recommendations to improve their online transactions. Analysis of the data shows the following result. First, there are indeed difference between developing countries and developed countries. Second, Export business in each country embeds different website features. Third, website features influence how companies achieve their goals, as such, company in each country have different industrial content, and have focus in different global market. These are reflected in how they design their websites. Finally, managerial implications are provided for management to improve their performance.
    Table of Content Abstractv
    Acknowledgementsvi
    Figuresx
    Tablesxii
    Chapter 1 Introduction1
    1.1 Research Background1
    1.2 Research Motivation3
    1.3 Research Objective5
    1.4 Research Organization7
    Chapter 2 Literature Review9
    2.1 Export Company and website success9
    2.2 Website Design and Content concept11
    2.3 Corporate Information15
    2.4 Information Content18
    2.5 Communication Content21
    2.6 Transactional Content22
    Chapter 3 Research Methodology25
    3.1 Content Analysis design26
    3.2 Sample Design27
    3.3 Granularity27
    3.4 Coding Scheme28
    3.4.1 Corporate Information28
    3.4.1.1 General publicity28
    3.4.1.2 Corporate features29
    3.4.2 Information content¡K..29
    3.4.2.1 Commercial information30
    3.4.2.2 Non-Commercial information30
    3.4.3 Communication content¡K31
    3.4.4. Transactional Content31
    3.4.4.1 Internet Sales32
    3.4.4.2 Transactional Support32
    3.5 Pilot Test32
    3.6 Coding Procedures33
    3.6.1 Inter-coder reliability33
    3.6.2 Coding Analysis35
    Chapter 4 Data Analysis36
    4.1 The presence of the Websites36
    4.2 The country internet development level of the web features41
    4.3 The distributions of the website features43
    4.4. The comprehensiveness of website features and its relations50
    4.4.1. The Website features sub categorization51
    4.4.2. The Website features categorization67
    Chapter 5 Discussion and Conclusion71
    5.1 Theoretical Implications71
    5.2 Managerial Implications73
    References75
    Appendix83
    A. 1. Measurement Statement83
    A.2. Taiwan website coding result84
    A.3. United Kingdom website coding result86
    A.4. Indonesia website coding result88
    Reference 1. Abernethy, A.M. and Franke, G.R. (1996). ¢wThe information content of advertising: a meta-analysis,¡ü Journal of Advertising, Vol. 25 (2), pp.1-17.
    2. Anderson, P., and Anderson, E. (2002). ¢wThe new e-Commerce intermediaries,¡ü MIT Sloan Management Review, 43(4), pp. 53¡V62.
    3. Bakos, Y. (1998). ¢wTowards friction-free markets: The emerging role of electronic marketplaces on the internet,¡ü Communications of the ACM, 41(8), pp. 35¡V42.
    4. Barkema H.G., and F. Vermeulen. (1997). ¢wWhat differences in the cultural backgrounds of partners are detrimental for international joint ventures,¡ü Journal of International Business Studies 845, pp. 864.
    5. Bennett, Roger. (1998). International Marketing: Strategy, Planning, Market Entry and Implementation, 2nd ed. London, UK: Kogan Page.
    6. Berelson, B. (1952). Content Analysis in Communication Research, New York: Free Press.
    7. Carlyle, Farrell, and Gervan, Fearon. (2005). ¢wPrescription drug exports to the USA: An analysis of the online communication strategies of Canadian e-pharmacies,¡ü Journal of Medical Marketing, 5(4), pp. 331-341.
    8. Cheung,W.M, and W Huang. (2002). ¢wAn investigation of commercial usage of the World Wide Web: A picture from Singapore,¡ü International Journal of Information Management 22(5) pp. 377-388.
    9. Christopher, D. (1997). ¢wSites lacking good information design,¡ü website.netb2b.com, article 1, September. 14, pp. 1¡V3.
    10. Dandridge, Tom, and Nancy M. Levenburg. (2000). ¢wHigh Tech Potential? An Exploratory Study of very small firms¡¦ usage of the internet,¡ü International Small Business Journal 18 (2), pp. 81-91.
    11. Dou, Wenyu, Ulrik Ollie Nielsen, and Chee Ming Tan. (2002). ¢wUsing Corporate Websites for Export Marketing,¡ü Journal of Advertising Research 42 (5) pp. 105-115.
    12. Evans, J. R., and King, V. E. (1999). ¢wBusiness-to-business marketing and the World Wide Web: Planning, managing and assessing websites,¡ü Industrial Marketing Management, 28, pp. 343¡V358.
    13. Fink D. and R. Laupase. (2000). ¢wPerceptions of Website design characteristics: a Malaysian/Australian comparison,¡ü Internet Research: Electronic Networking Applications and Policy, 10, pp. 44¡V55.
    14. Ghose, Sanioy and Wenyu Dou. (2998). ¢wInteractive Functions and Their Impacts on the Appeal of Internet Presence Sites,¡ü Journal of Advertising Research 38 (2) pp. 29-43.
    15. Gonzale. F.J.M, and T M Banegil Palacios. 2004. ¢wQuantitative evaluation of commercial websites: an empirical study of Spanish firms,¡ü International Journal of Information Management 24 (4) pp. 313-328.
    16. Grover, V., and Teng, J. T. C. (2001). ¢wE-commerce and the information market. Association for Computing Machinery,¡ü Communications of the ACM, 44(4), pp. 79¡V86.
    17. Hagel, J., and Singer, M. (1999). ¢wNet Worth¡XShaping Markets when Customers Make the Rules,¡ü Boston, MA: Harvard Business School Press.
    18. Halavais A., (2000) ¢wNational borders on the World Wide Web,¡ü New Media & Society, 2, p. 22.
    19. Hamill, James H. (1997). ¢wThe Internet and International Marketing,¡ü International Marketing review 14 (5), pp. 300-23.
    20. Ho, J. K. (1996). What is your net worth? InformationWeek, January 8
    21. Ho, J. K. (1997). Evaluating the World Wide Web: A global study of commercial sites. Journal of Computer Mediated Communication, 1(3).
    22. Hoffman, Donna L, Novak, and Thomas P. 1996. ¢wMarketing in hypermedia computer-mediated environments: Conceptual foundations,¡ü Journal of Marketing 60 (3), pp. 50.
    23. Hoffman, Donna L., and Thomas P. Novak. (2000). "How to acquire customers on the web." Harvard Business Review 78 (3), pp. 179-188.
    24. Hofstede G., Culture¡¦s Consequences. International Differences in Work-Related Values, Sage, Beverly Hills, CA, 1980.
    25. Huizingh, E.K.R.O. (2000). ¢wThe content and design of websites: An empirical study,¡ü Information & Management 37 (3) pp. 123-134.
    26. Johansson, Johnny K. (1997). Global Marketing: foreign Entry, Local Marketing, and Global Management, Madison, WI: Irwin McGrawHill.
    27. K.-W. Oh, C.-H. Cho and J. D. Leckenby, (1999) ¢wA comparative analysis of Korean and U.S. Web advertising,¡ü in M. S. Roberts (ed.), Proceedings of the 1999 Conference of the American Academy of Advertising, pp. 77.
    28. Kalakota, R., and Robinson, M. (1999). e-Business: Roadmap for success. Reading, MA:Addion-Wesley.
    29. Kondracki, Nancy L., Nancy S. Wellman, and Daniel R. Amundson. (2002) "Content Analysis: Review of Methods and Their Applications in Nutrition Eduction,¡ü Journal of Nutrition Education & Behavior 34 (4), pp. 224.
    30. Krippendorff, K. (2004). Content Analysis: An Introduction to its Methodology. University of Pennsylvania, PA: Sage Publications.
    31. Krippendorff, K. (1980). Content Analysis: An Introduction to Its Methodology, Sage, Beverley Hills, CA.
    32. Lazar, J. and Sears, A. (2006). Design of e-business Websites, In: G. Salvendy, ed. Handbook of human factors and ergonomics. 3rd ed. Hoboken, NJ: John Wiley and Sons, pp. 1344¡V1363.
    33. Levitt T. (2983) ¢wThe globalization of markets,¡ü Harvard Business Review 61 (3), pp. 92¡V102.
    34. Lewis, Keith, and Matthew Housden. (1998) A Guide to Going Global. London, UK: Kogan Page Limited.
    35. Liao, H., Proctor, R.W. and Salvendy, G. (2008). ¢wContent preparation for cross-cultural e-commerce: a review and a model,¡ü Behaviour & Information Technology, 27, 43¡V61.
    36. Liao, Huafei, Proctor, Robert W. and Salvendy, Gavriel (2009). ¢wChinese and US online consumer' preferences for content of e-commerce websites: a survey,¡ü Theoretical Issues in Ergonomics Science,10 (1), pp.19 - 42
    37. Liao,C, Pui-Lai To, and Meng-Lin Shih. (2006). ¢wWebsite practices: A comparison between the top 1000 companies in the US and Taiwan,¡ü International Journal of Information Management 26 (3), pp. 196-211.
    References
    38. Liu, C., Arnett, K., Capella, L., and Beatty, R. (1997). ¢wWebsites of the fortune 500 companies: Facing customers through home pages,¡ü Information and Management, 31, pp. 335¡V345.
    39. Loiacono, E.T., (2000). WebQualTM: a Website quality instrument. Dissertation (PhD). University of Georgia.
    40. Lozada, H.R, and Gary H Kritz. (2007). ¢wInvestment promotion agencies on the internet: evaluating promotion tactics and web presence,¡ü Journal of International Business Research 6 (2), pp. 17-31.
    41. McMillan, S.J. (2000). ¢wThe microscope and the moving target: The challenge of applying content analysis to the World Wide Web,¡ü Journalism and Mass Communication Quarterly 77 (1), pp. 80-98.
    42. McNabb. D. E (2002). ¢wResearch methods in public administration and non-profit management: Quantitative and qualitative approaches,¡ü Armonk, NY: M. E. Sharpe.
    43. Mueller, B. (1991), ¢wAn analysis of information content in standardized vs specialized multinational advertisements,¡ü Journal of International Business Studies, First Quarter, pp. 23-39.
    44. Okazaki, S., and Javier Alonso Rivas. (2002). ¢wA content analysis of multinationals' Web communication strategies: Cross-cultural research framework and pre-testing,¡ü Internet Research 12 (5), pp. 380-390.
    45. Palmer, J W. (2002). ¢wWebsite usability, design, and performance metrics,¡ü Information Systems Research 13 (2), pp. 151-167.
    46. Palmer, Jonathan W., and David A. Griffith. (1998) ¢wInformation Intensity: A Paradigm for Understanding Website Design,¡ü Journal of Marketing Theory and Practice 38, pp. 38-41.
    47. Proctor, R.W., et al. (2002). ¢wContent preparation and management for Web design: eliciting, structuring, searching, and displaying information,¡ü International Journal of Human¡VComputer Interaction, 14, pp. 25¡V92.
    48. Proctor, R.W., et al., (2003). ¢wContent preparation and management for e-commerce Websites,¡ü Communications of the ACM, 46, pp. 289¡V299.
    49. Quelch, John, and Lisa Klein. (1996) ¢wThe Internet and International marketing,¡ü Sloan Management Review 37, pp. 60-76.
    50. Resnik, A.and Stern, B.L. (1977), ¢wAnalysis of information content on television advertising,¡ü Journal of Marketing, 41 (1), pp. 50-3.
    51. Robbins S.S, Antonis C Stylianou. (2003). ¢wGlobal corporate websites: An empirical investigation of content and design,¡ü Information & Management 40 (3), pp. 205-212.
    52. Sarkar, M. B., Butler, B., and Steinfield, C. (1998). ¢wCybermediaries in electronic marketspace: Toward theory building,¡ü Journal of Business Research, (41), pp. 215¡V221.
    53. Sawhney, M., Prandelli, E., and Verona, G. (2003). The power of innomediation. MIT Sloan Management Review, Winter, pp. 77¡V82.
    54. Selz, D., and Schubert, P. (1997). ¢wWeb assessment: A model for the evaluation and the assessment of successful electronic commerce applications,¡ü Electronic Markets, 7(3), pp. 46¡V48.
    55. Simeon, R. (1999). ¢wEvaluating domestic and international web-site strategies,¡ü Internet Research: Electronic Networking Applications and Policy, 9(4), pp. 297¡V308.
    56. Turban, E., Lee, J., King, D., and Chung, H. M. (2000). Electronic commerce: A managerial perspective. Englewood Cliffs, NJ:Prentice-Hall.
    57. Vu, K.-P.L. and Proctor, R.W., (2006). Website design and evaluation, In: G. Salvendy, ed. Handbook of human factors and ergonomics. 3rd ed. Hoboken, NJ: John Wiley and Sons, pp. 1317¡V1343.
    58. Waite.K., and Tina Harrison. (2005). ¢wAn analysis of website evolution in the pensions sector,¡ü Journal of Financial Services Marketing 10 (2), pp. 107-118.
    59. Wikipedia. (2002). Website. [Online]. Available: http://en.wikipedia.org/wiki
    60. World Fact-book. (2002). Website. [Online]. Available: https://www.cia.gov/library/publications/the-world-factbook/rankorder/2004rank.html
    61. Yeoh, Poh-Lin. (2000). ¢wInformation Acquisition Activities: A Study of Global Start-Up Exporting Companies,¡ü Journal of International Marketing 8 (3), pp. 36-60.
    62. Yoon, D. (2000), ¢wUse of endorsers in Internet advertising: a content analysis of Top 100 American advertisers Web pages,¡ü in Shaver, M.A. (Ed.), Proceeding of the 1999 Conference of the American Academy of Advertising, Michigan State University, East Lansing, MI, pp. 169-75.
    63. Young, D., and Benamati, J. (2000). ¢wDifference in public websites: The current state of large US firms,¡ü Journal of Electronic Commerce Research, 1(3), pp. 94¡V105.
    64. Zhang, P., and von Dran, G. M. (2001). ¢wUser expectations and rankings of quality factors in different website domains,¡ü International Journal of Electronic Commerce, 6(2), pp. 9¡V33.
    65. Zhao, Wenyong, Massey, Brian, Murphy, Jamie and Fang, Liu. (2003). ¢w'Cultural Dimensions of Website Design and Content,¡ü Prometheus, 21(1), pp. 74 ¡X 84.
    Advisor
  • Cheng-Kiang Farn(­S¿þ±j)
  • Files
  • 964203603.pdf
  • approve in 2 years
    Date of Submission 2009-08-10

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have dissertation-related questions, please contact with the NCU library extension service section.
    Our service phone is (03)422-7151 Ext. 57407,E-mail is also welcomed.