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Student Number 964203032
Author Shu-hui Kan(甘淑慧)
Author's Email Address No Public.
Statistics This thesis had been viewed 1112 times. Download 596 times.
Department Information Management
Year 2008
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title Analysis and implementation of citizen journalism base on web2.0 mass collaboration
Date of Defense 2009-06-14
Page Count 130
Keyword
  • Blog
  • Citizen journalism
  • Mass Collaboration
  • UTAUT
  • Web2.0
  • Abstract According to the Web2.0 concept development and the blogger sharing experience emerges, about approximately 2000, the world presented some citizen news websites to differ in size. Encourage to the audiences to publish or to exchange their opinions by the platforms for participation. Everyone may be the reporter, can make response to the subject what they care about, them achieves the gold: citizen all participation and sharing opinions about public things.
    This tide of citizen news website upsurge also gradually emerges in Taiwan. So this study will investigate factors affecting audiences to leave traditional media environment, and starts to choose accepts coordinates the cooperation by citizen reporter, to report and the share citizen news website . After reading some literatures about Technology Acceptance Model, this study base on UTAUT (Unified Theory of Acceptance and Use of Technology) and combine the mass collaboration factor, and expect to find relationships among these factors and attitude toward behavior intention for using citizen websites, and influence attitude toward behavior for using citizen websites on intention to citizen websites using behavior.
    The statistical analysis was done using the Structural Equation Model (SEM) of SPSS 12.0 and LISREL 8.54. The results as follows: “Performance Expectancy”, “Effort Expectancy” and “Mass Collaboration” have positive effects on the individual’s “attitude toward behavior intention for using citizen websites”, “Facilitating Conditions” has a positive effect on the individual’s “citizen websites using behavior” and “Social Influence” has no positive effect on the individual’s “attitude toward behavior intention for using citizen websites”.
    In addition, this research basis findings and the analysis, further discuss the design mechanism for citizen news platform, hoped that enables to strengthen the citizen websites, and to tally read audience’s demand.
    Table of Content 第一章緒論1
    第一節研究背景與動機2
    第二節研究目的與問題4
    第三節研究流程6
    第二章文獻與理論探討9
    第一節公民新聞的定義與發展9
    第二節WEB2.018
    第三節公民新聞網站發展現況27
    第四節科技接受模式文獻探討39
    第五節科技接受與使用統一理論52
    第六節影響閱聽者使用公民新聞網站行為因素55
    第三章研究方法59
    第一節研究概念架構59
    第二節研究假設60
    第三節變數的操作性定義及衡量63
    第四節研究設計67
    第四章研究執行與資料分析71
    第一節資料前測分析71
    第二節樣本結構分析75
    第三節信度效度分析79
    第四節結構方程模式分析82
    第五章系統方向及想法89
    第六章系統架構及設計92
    第一節系統概念架構92
    第二節系統分析設計94
    第三節系統模組分析96
    第七章研究結論與建議101
    第一節研究結論101
    第二節研究貢獻106
    第三節研究限制109
    第四節後續研究建議109
    參考文獻111
    附錄:本研究正式問卷116
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    Advisor
  • Wesly Shu(粟四維)
  • Kevin Chihcheng Hsu(許智誠)
  • Files
  • 964203032.pdf
  • approve in 3 years
    Date of Submission 2009-07-09

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