|| This paper consider an advanced technology multinational enterprise’s optimal entry mode into foreign markets. There are five entry strategies for a multinational enterprise: (i) exports (ii) FDI (iii) licensing (iv) exports and licensing (v) FDI and licensing. It is shown that a multinational enterprise’s optimal entry mode depends on the tariff, on the costs between the multinational enterprise and the host enterprise and on competition. The main conclusion is as follows, the multinational enterprise in exports and in the foreign direct investment situation is willing to be licensing. The tariff and the costs between the two firms will affect the choice of the strategies. |
After multinational enterprises have the strategies of exports and licensing, FDI and licensing, multinational enterprises’ export possibility enhancement. The multinational enterprises’ strategy, if is not the pure licensing, but in the export or in the foreign direct investment matching licensing situation, the host country’s welfare standard will promote. Analyzing the welfare implication of the entry mode , the host country prefer exports and the choice of entry modes is different between the multinational enterprise and the host country.
蔡宜臻、邱俊榮(2008)「跨國廠商的進入模式 － 直接投資、出口與授權決策」，經濟論文，中央研究院經濟研究所，即將出版。
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