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Student Number 954300054
Author Yung-Hwa Shao(邵泳樺)
Author's Email Address No Public.
Statistics This thesis had been viewed 1213 times. Download 1210 times.
Department Executive MBA
Year 2007
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title 上海影印機零售及服務產業分析與事業經營策略研究
Date of Defense 2008-07-07
Page Count 138
Keyword
  • copiers
  • Retail trade
  • services
  • the strategy matrix
  • Abstract Thesis name:The Industry Study and Business Strategy Analysis of Copier Retail and
    Service In Shanghai                        
    School: School of Management National Central University
    Student: Shao Yung Hwa             Professor: Dr Lin Ming-ji
    Content and summary of the thesis:
    In Shanghai, it takes the copier retail and service industry only eleven years, starting from 1996 to 2007, to develop into the mature stage for the whole industry life cycle. Taiwan, however, spends thirty years to complete the sample development process as Shanghai did. This phenomenon belongs to the character of China market, which is neither being expected by the local industry players nor the ones in Taiwan.
    This study focuses on the companies with their revenue generating from Shanghai copier retail and service. We collect the secondary data and staff interviews as our main materials and apply the strategy matrix analysis to understand the current development in the industry.
    Regarding the industry research method, “Five Forces Analysis” and “Industry Analysis Matrix” are the principal axes in our study. By further description of the content for each strategic point as well as its past and future trend analysis, it helps us understand the main characters, trends and the key success factors in Shanghai copier retail and service industry.
    In our case studies, we select three companies as representatives of the management model. Through “strategic posture approach”, we can understand the development process and the strategies of each company. We would suggest the suitable future development strategies for each selected company based on their capabilities and resource choices in our final section.
      In the end, we find some special phenomena and conclude as below:
    1: "Low-Cost Strategy" and "Quality Guarantee Strategy" are the most important strategies in the copier retail and service industry.
    2: The presence of internet leads to tremendous changes in the industry, both on products or competitors.
    3: "Funds", "Brand" and "Innovation" are the key success factors for the industry in the future.
    Table of Content 第一章 緒論                             1
    第一節 研究背景                       1
    第二節 研究動機                       3
    第三節 研究目的                       4
    第四節 研究流程                       5
    第五節 論文架構                       6
    第六節 研究範圍與限制                    6
    第二章 文獻探討                           8
    第一節 影印機零售與服務產業定義               8
    一、影印機產品介紹                    8
    二、影印機的耗材介紹                   11
    三、零售業以及服務業的定義                12
    第二節 產業分析                       14
    一、產業定義                       14
    二、產業分析方法                     15
    第三節 事業經營策略分析                   25
    一、策略定義                       25
    二、策略層級                       26
    三、策略管理分析程序                   28
    第三章 研究設計                          31
    第一節 研究架構                       31
    第二節 研究流程與方法                    32
    一、研究方法之選擇                    32
    二、研究方法與流程                    33
    第三節 資料蒐集                       34
    第四章 上海影印機零售及服務產業分析                35
    第一節 產業現況                       35
    一、上海影印機零售產業沿革及規模                35
    二、影印機零售產業結構關係及主要產品             41
    三、產業趨勢                       42
    第二節 五力分析                       44
    第三節 產業矩陣分析                     51
    一、經營流程分析                     51
    二、產業價值鏈分析                    51
    三、產業之產業矩陣                    53
    第五章 個案研究與分析                       92
    第一節 個案研究:Q公司                    92
    一、公司背景與發展歷程簡介                    92
    二、經營範圍與商業模式                  95
    三、策略形態分析及策略矩陣                    96
    第二節 個案研究:A公司                   105
    一、公司背景與發展歷程簡介                   105
    二、經營範圍與商業模式                 106
    三、策略形態分析及策略矩陣                   107
    第三節 個案研究:S公司                   113
    一、公司背景與發展歷程簡介                   113
    二、經營範圍與商業模式                 114
    三、策略形態分析及策略矩陣                   114
    第六章 結論與建議                         118
    第一節 研究發現及命題發展                 118
    第二節 對個案公司未來發展經營策略之建議             121
    第三節 後續研究建議                          124
    參考文獻                              125
    Reference 中文部份:
    1.司徒達賢,2001。策略管理新論,智勝文化出版公司。
    2.余朝權,1994。產業爭分析專論,五南圖書出版公司。
    3.林明杰,2004。日本廣告公司事業經營策略分析,日本及田秀雄紀念事業財團研究報告。
    4.許士軍,1978。管理學,東華書局。
    5.陳營基,2007。中國PU 木器塗料之LFT-PU 固化劑產業分析與事業策略研究,國立中央大學管理學院EMBA 未出版碩士論文。
    6.曾彩熒,2006。台灣板金製造產業研究與事業經營策略分析,國立中央大學管理學院EMBA 未出版碩士論文。
    7.練文旭,2006。台灣影像監控產業分析與事業經營策略研究,國立中央大學管理學院EMBA 未出版碩士論文。
    8.行政院主計處,“行業標準分類”,網頁資訊來源(2006/5/15):http://www.dgbas.gov.tw/ct.asp?xItem=13759&ctNode=1309
    9.“中國國民經濟行業代碼”網業資訊來源http://www.btiicn.com/bpfiles/codecn.htm
    英文部份:
    1. Andrew, K. R., 1987. The concepts of Corporate Strategy, 3rded. Homewood III,Irwin, p.13.
    2. Ansoff H. Igor, 1965. Corporate Strategy, New York, McGraw-Hill.
    3. Hamel G. and Prahalad, C. K. 1994. Competing for the Future, Cambridge, Mass : Harvard Business School Press, 1994.
    4. Hill, C. W. L. and Jones, G. R., 2002. Strategy Management Theory, 6th/e , mass. Boston : Houghton Mifflin Company.
    5. Hofer, C. W., 1975. Toward a Contingency Theory of Business Strategy, Academy of Management Journal, 18, pp784-810.
    6. Hofer, C. W. and Schendel, D., 1997. Strategy Formulation : Analytical Concept, St. Paul, Min : west.
    7. Porter, M. E., 1980. Competitive Strategy Techniques for Analyzing Industries and Competitors, Free Press, New York.
    8. Porter, M. E., 1985. Competitive Advantage: Creating and Sustaining Superior Performance, New York, Free Press.
    9. Yin R. K., 1994. Case Study Research: Design and Method.
    網站資料:
    1.IT世界
    2.慧聰商情
    3.IT168
    Advisor
  • Ming-ji Lin(林明杰)
  • Files
  • 954300054.pdf
  • approve in 1 year
    Date of Submission 2008-07-20

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