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Student Number 954201037
Author Jiun-Shiang Wang(王俊翔)
Author's Email Address No Public.
Statistics This thesis had been viewed 4027 times. Download 1690 times.
Department Business Administration
Year 2007
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title The affection of backpacker's involvement in perceived value and revisit
Date of Defense 2008-06-14
Page Count 89
Keyword
  • backpacking
  • involvement
  • perceived value
  • revisit
  • satisfication
  • Abstract We have recognized the importance of tourism industrial.According to UNWTO's Tourism 2020 Vision forecasts that international arrivals are expected to reach nearly 1.6 billion by the year 2020. Of these worldwide arrivals in 2020, 1.2 billion will be intraregional and 378 million will be long-haul travellers. The tourism industrial is one of the most important industrial in the world.More and more people go to
      The primary objectives of this study were to investigate the relationships among travel motivation, personality , perceived value,satisfaction and revisit intention of backpackers.This research’s sample are those who go backpacking. The total sample amount is 335.Clustering them according to their involvement. Involvement of backpacking are classified into high and low two groups.
      This research finds motive and personality has positive influence on backpacker’s perceived value.Perceived value has positive influence on backpacker’s satisification and backpacker’s satisification has positive influence on revisit.
    Table of Content 圖目錄II
    表目錄III
    第一章緒論      1
    第一節研究背景與動機     1
    第二節研究目的         2
    第三節研究流程         3
    第二章  文獻探討         5
    第一節自助旅行         5
    第二節自助旅行者動機     7
    第三節自助旅行者人格特質     9
    第四節涉入性         10
    第五節自助旅行知覺價值     12
    第六節自助旅行者滿意度     13
    第七節自助旅行者重遊行為     15
    第三章研究方法         17
    第一節研究架構         17
    第二節研究假設         17
    第三節操作型定義     20
    第四節問卷設計         21
    第五節統計分析方法     24
    第四章 研究結果         26
    第一節受測者基本資料分析     26
    第二節研究變數之信度、效度分析35
    第三節人口統計變數與涉入性之影響39
    第四節研究變數之因果關係分析43
    第五章 結論與建議         59
    第一節研究結論         59
    第二節管理意涵         61
    第三節研究限制         63
    參考文獻              64
    附錄二、相關係數矩陣     78
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    Advisor
  • Dong-shang Chang(張東生)
  • Files
  • 954201037.pdf
  • approve in 2 years
    Date of Submission 2008-06-26

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