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Student Number 93426018
Author Pei-Chi Ko(柯珮崎)
Author's Email Address No Public.
Statistics This thesis had been viewed 1594 times. Download 1057 times.
Department Graduate Institute of Industrial Management
Year 2005
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title 以近似法求解季節性商品之最佳定價
Date of Defense 2006-06-27
Page Count 55
Keyword
  • Dynamic pricing
  • Reservation prices
  • Seasonal goods
  • Yield management
  • Abstract In this paper we studies optimal pricing strategies for seasonal goods in retail stores. We model the situation of a store that must sell a product within fixed period time. The main assumptions that determine the pricing policy in our paper are the finite planning horizon, the perishability of the products, and the fact that, after deciding the initial inventory, the cost of the goods is a sunk cost. On the other hand, the salvage value of the unsold units is zero after the selling horizon. Practically, in the fashion industry early adopters are, in general, willing to pay higher price than those that buy toward the end of the season. In the paper We present the two point of the optimal pricing model and three point of the optimal pricing model in the section three and four. We use the periodic pricing review policies as a benchmark against which we compare more convenient and easier models that consider simplifying solving process. We show that the initial pricing and the expecting profit of the models we presenting. We also compare the difference and effect when implementing the model we presenting instead of periodic pricing review policies. The purpose of the paper is using the object function of the he periodic pricing review policies as the foundation to present the simple and easy solving process for retailers to use. We expect the large difference obtain between these policies is unnoticed.
    Table of Content 目錄I
    圖目錄III
    表目錄IV
    第一章  緒論1
    1.1背景與動機1
    1.2研究目的3
    1.3研究架構6
    第二章  文獻探討8
    2.1產出管理(Yield Management)8
    2.1.1產出管理的定義8
    2.1.2產出管理歷史沿革8
    2.2定價策略9
    2.2.1有限組合的定價(Finite set of price)9
    2.2.2最大化價格變動次數(Maximum number of price changes)10
    2.2.3漲價(Markups)、降價(Markdowns)與促銷定價(Promotions)10
    2.2.4聯合定價限制式(Joint Price Contraints)11
    2.2.5考量成本的定價(Cost-Based Pricing)12
    2.3需求模式12
    2.3.1與時間相關的需求型態13
    2.3.2與價值相關的需求型態13
    2.3.3需求型態相關文獻14
    2.4保留價格(reservation prices)15
    2.4.1保留價格的定義15
    2.4.2保留價格的相關文獻15
    第三章  模型與求解步驟17
    3.1前言17
    3.2環境假設18
    3.3符號定義說明19
    3.4保留價格與需求模式20
    3.4.1保留價格20
    3.4.2需求模式22
    3.5目標函數與求解過程23
    3.5.1零售商期望利潤函數23
    3.5.2求解流程26
    第四章  數值模擬分析30
    4.1基本案例模擬驗證與比較30
    4.1.1基本案例參數的設定30
    4.1.2基本案例比較與分析33
    4.2求解方法延伸-三點取最適定價38
    4.2.1三點取最適定價39
    4.2.2基本案例比較與分析-三點取最適定價下40
    第五章結論與未來展望49
    參考文獻52
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    Advisor
  • Ying-Chieh Yeh(葉英傑)
  • Files
  • 93426018.pdf
  • approve immediately
    Date of Submission 2006-07-18

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