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Student Number 93421013
Author Pin-Chieh Tasi(蔡秉玠)
Author's Email Address No Public.
Statistics This thesis had been viewed 1176 times. Download 463 times.
Department Business Administration
Year 2007
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title A Research on Simulation Platform for Business Model Innovation:
Evolution from Exploration to Ambidextrous Organization
Date of Defense 2008-07-09
Page Count 323
Keyword
  • ambidextrous
  • BayesiaLab
  • business model
  • causal map
  • exploitative
  • exploratory
  • Nvivo
  • Pajek
  • Abstract As a company engages in more and more business activities, relations amongst these activities tend to get increasingly complicated. In order to explore the connotations underlying these activities, the research aims to construct an experimental platform to manipulate causal maps and simulate Bayesian Networks built upon elements representing corresponding business activities. This research has proposed a 16-grid typology which serves possible directions for innovative improvement of the target company.
    The research has also constructed core element frameworks suited for exploitative, exploratory and ambidextrous organizations respectively. Through the platform mentioned above, the research hopes to explore the ways in which an exploitative organization can enhance her existing exploitative activities and learn new exploratory activities for higher profit margin and better market opportunities. As well as to identify the business elements which pose the greatest effect on profit margin and market opportunities.
    The research adopts a qualitative and quantitative approach to gain better understanding of the casual relationships among these business elements. The qualitative part of this research includes grounded coding of the interview transcripts, construction of causal maps using elements extracted through grounded coding, and finally structural analysis of the casual maps. The software utilized are Nvivo, Pajek and Ucinet. The quantitative part of this research includes construction of Bayeisan Networks from the causal maps, and simulation of the degree of causal influence among the business elements. As well as discovering the dominant skeleton of the business model. The software utilized is BayesiaLab.
    Table of Content 第一章緒論1
    第一節研究背景1
    第二節研究動機與目的4
    第三節研究架構與章節概述7
    第二章文獻回顧9
    第一節經營模式的演進9
    第二節因果脈絡圖之發展與應用42
    第三節貝氏網路圖之發展與應用50
    第三章研究方法54
    第一節經營模式元件之紮根分析54
    第二節因果脈絡圖之結構分析57
    第三節經營模式因果脈絡之貝氏分析61
    第四章經營模式之實證建構與型態歸類75
    第一節經營模式元件之萃取75
    第二節經營模式因果脈絡圖之建構85
    第三節經營模式基本性質之分類102
    第五章經營模式骨幹之分析112
    第一節經營模式元件之篩選112
    第二節樞軸型骨幹之內涵121
    第三節伺服型骨幹之內涵124
    第四節併用型骨幹之內涵128
    第六章T個案經營模式創新改善途徑之分析133
    第一節T個案現有元件互動關係之創新改善133
    第二節T個案對照外部標竿企業A之創新改善方案141
    第三節T個案對照外部標竿企業B之創新改善個案161
    第七章T個案經營模式之創新情境模擬180
    第一節不同創新方案下標的元件之前因傳導分析180
    第二節不同創新途徑下標的元件之既定情境傳導分析209
    第八章結論與建議247
    第一節研究發現247
    第二節實務建議263
    第三節後續研究建議264
    第四節研究限制265
    參考文獻268
    附錄一 Level 1.5元件內容276
    附錄二 個案基本性質描述282
    附錄三 Bonacich’s power centrality 解集合重點摘要313
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    Advisor
  • Ming-Hung Chua(蔡明宏)
  • Files
  • 93421013.pdf
  • approve in 2 years
    Date of Submission 2008-07-18

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