Title page for 92426014


[Back to Results | New Search]

Student Number 92426014
Author Chen Ke(戈鎮)
Author's Email Address No Public.
Statistics This thesis had been viewed 1971 times. Download 807 times.
Department Graduate Institute of Industrial Management
Year 2004
Semester 2
Degree Master
Type of Document Master's Thesis
Language English
Title Collarorating Supply Chain based on Slotting Allowance
Date of Defense 2005-07-01
Page Count 85
Keyword
  • channel coordination
  • signal
  • slotting allowance
  • Abstract Asymmetric information of new products always exists when introduced into the market while selling, mechanism of slotting allowance can aid retailer solving selecting manufacturers' salable goods under insufficient shelf spaces appropriately and practically. This mechanism is called ‘Screening’ function of slotting allowance.
    Though mechanism of slotting allowance itself is often a topic probed into in marketing and is mostly concerning public policy (antitrust), fewer research had conferred with channel management field, but quite available at practical applications in actually. Thus, this thesis focused on channel management and collaboration endeavoring to managerial insights of implementing of slotting allowance in channel.
     In this thesis we extend the channel coordination literature by investigating the case of a manufacturer that sells to independents retailers who directly compete for customers. This thesis aims at probing into channel collaboration during reciprocal (or benefit one side at least) situation, then constructs a model in a system of newsboy, two-level channel structure .Whether to promote interests in channel and enlarge customer benefits regarded as extended purpose.
    Table of Content Content
    ABSTRACT.................................................................I
    ACKOWLEDGE...............................................................II
    CONTENT..................................................................III
    LIST OF FIGURE...........................................................V
    LIST OF TABLE............................................................VI
    CHAPTER 1 INTRODUCTION...................................................1
     1.1 BACKGROUND.........................................................1
     1.2 MOTIVATION.........................................................2
     1.3 OBJECT.............................................................4
    CHAPTER 2 LITERATURE REVIEW..............................................7
     2.1 MECHANISM OF SLOTTING ALLOWANCE....................................7
     2.2 POLICY OF CHANNEL COLLABORATION....................................10
    CHAPTER 3 THE MODEL......................................................12
     3.1 SCENARIO...........................................................12
     3.2 CHANNEL DISPERSION AND VERTICAL INTEGRATION MODEL..................13
     3.3 THE LUMP-SUM MODE SLOTTING ALLOWANCE MODEL.........................17
     3.4 THE AD VALOREM MODE SLOTTING ALLOWANCE MODEL.......................20
     3.5 THE UNIT MODE SLOTTING ALLOWANCE MODEL.............................22
     3.6 THE LUMP-SUM/ AD VALOREM MODE SLOTTING ALLOWANCE MODEL.............25
     3.7 THE LUMP-SUM/ UNIT MODE SLOTTING ALLOWANCE MODEL...................27
     3.8 CHANNEL PRICE-OFF PROMOTIONS.......................................29
    CHAPTER 4 THE EFFECTS OF MODES OF SLOTTING ALLOWANCE ON CHANNEL..........34
     4.1 COMPARISON OF THE EFFECTS OF LUMP-SUM AND AD VALOREM MODES ON CHANNEL 
       ...................................................................34
     4.2 COMPARISON OF THE EFFECTS OF LUMP-SUM AND UNIT MODES ON CHANNEL....40
     4.3 COMPARISON OF THE TWO KINDS OF HYBRID MODE.........................44
    4.4 EFFECTS OF THE TWO KINDS OF PRICE-OFF ON CHANNEL....................51
    CHAPTER 5 CONCLUSION AND DISCUSSION......................................56
     5.1 CONCLUSION.........................................................56
     5.2 STUDY DIRECTIONS IN THE FUTURE.....................................58
    REFERENCE................................................................i
    APPENDIX.................................................................iii
    List of Figure
    Fig.1 The framework of this thesis.......................................6
    Fig.2 Decision behavior in disperse channel..............................12
    Fig.3 Decision behavior in vertical channel..............................16
    List of Table
    Table 1 The influence of lump-sum and ad valorem mode on the channel.....34
    Table 2 Comparative datum numerical form.................................35
    Table 3 Lump-sum mode numerical form.....................................35
    Table 4 ad valorem mode numerical form...................................36
    Table 5 ad valorem mode numerical form ( sensitive analysis).............37
    Table 6 ad valorem mode numerical form ( sensitive analysis).............38
    Table 7 ad valorem mode numerical form ( sensitive analysis).............39
    Table 8 ad valorem mode numerical form ( sensitive analysis).............39
    Table 9 The effects of lump-sum and ad unit mode on the channel..........40
    Table 10 Unit mode numerical form........................................41
    Table 11 Unit mode numerical form ( sensitive analysis)..................42
    Table 12 Unit mode numerical form ( sensitive analysis)..................42
    Table 13 Unit mode numerical form ( sensitive analysis)..................43
    Table 14 Unit mode numerical form ( sensitive analysis)..................43
    Table 15 The influence of the two kinds of hybrid mode comparing.........44
    Table 16 Lump-sum /ad valorem mode numerical form........................45
    Table 17 Lump-sum /ad valorem mode numerical form ( sensitive analysis)..46
    Table 18 Lump-sum /ad valorem mode numerical form ( sensitive analysis)..46
    Table 19 Lump-sum /ad valorem mode numerical form ( sensitive analysis)..47
    Table 20 Lump-sum /ad valorem mode numerical form ( sensitive analysis)..47
    Table 21 Lump-sum /Unit mode numerical form..............................48
    Table 22 Lump-sum /Unit mode numerical form ( sensitive analysis)........49
    Table 23 Lump-sum /Unit mode numerical form ( sensitive analysis)........49
    Table 24 Lump-sum /Unit mode numerical form ( sensitive analysis)........50
    Table 25 Lump-sum /Unit mode numerical form ( sensitive analysis)........50
    Table 26 Effects of the two kinds of price-off mode......................51
    Table 27 Retail price-off numerical form.................................52
    Table 28 Wholesale price-off numerical form..............................53
    Table 29 Wholesale price-off numerical form ( sensitive analysis)........54
    Table 30 Wholesale price-off numerical form ( sensitive analysis)....... 55
    Reference Reference
    Aalberts, Roberts J. and Marianne M. Jennings (1999), The ethics of slotting: Is this bribery, facilitation marketing or just plain competition? , Journal of Business Ethics, Vol.20, 207-215
    Cachon, Gerard P. and Martin A. Lariviere (1999), Capacity allowance using past sales: When to turn and earn, Management Science, Vol.45, 8, 1049-1108
    Choi, S. Chen (1995), Price competition in a channel structure with a common retailer. Marketing Science, Vol.10, 4, 271-296
    Gundlach, Gregory T. and Paul, N. Bloom (1998), Slotting Allowance and the Retail Sale of Alcohol Beverages, Journal of Public & Marketing, Vol.17, 2, 173-184
    Jeuland, Abel P. and Steven M. Shugan (1983), Managing channel profits, Marketing Science, Vol.2, 3, 239-272
    Lariviere, Matin A. and V. Padmanabhan (1997), Slotting allowance and new product introductions, Marketing Science, Vol.16, 2, 112-128
    McGuire, Timothy W. and Richard Staelin (1983), An industry equilibrium analysis of downstream vertical integration, Marketing Science, Vol.2, 2, 161-191
    Moorthy, K (1987), Managing channel profits: Comment. , Marketing Science, Vol.6, 375-379
    Pasternack, B.A. (1985), Optimal pricing and return policies for perishable commodities, Management science, Vol.4, No.2, 100-176
    Shaffer, Greg (1991), Slotting allowances and resale price maintenance: a comparison of facilitating practices. , RAND Journal of Economics, Vol.22, 1, 120-135
    Shaffer, Greg and Marx M. Lesile (2004), Slotting allowances and scarce shelf space”Journal of Economical Literature, working paper D43, L13, L14, L42
    Sullivan, Marry W. (1997), Slotting allowances and the market for new products., Journal of Law and Economics,Vol.40, 2, 461-493
    Trivedi, Minakshi (1998), Distribution Channels: An extension of exclusive relationship. , Management Science, Vol.44, 7, 896-909
    Wang, Yunzeng and Yigal Gerchak (2001), Supply chain coordination when demand is shelf space dependent, Manufacturing & Service Operation Management, Vol.3, 1, 82-87
    /
    Weng, Z. K. (1995), Channel coordination and quantity discounts, Management Science, Vol.41, 9, 1509-1995
    Weng, Z.K. (1995), Modeling quantity discounts under general price- sensitive demand functions: Optimal policies and relationships, European Journal of Operational Research, Vol. 186, 300-314
    劉瀚榆(1998),上架費之賽局理論分析,臺灣大學經濟學研究所碩士論文
    鍾碧霞(2000),影響台灣地區量販店上架費關鍵性因素之研究,彰化師範大學商業教育研究所碩士論文
    謝勝傑(2002),附加費用對於通路競爭的影響,臺灣大學商學研究所碩士論文
    Advisor
  • Jen-Ming Chen(陳振明)
  • Files
  • 92426014.pdf
  • approve immediately
    Date of Submission 2005-07-05

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have dissertation-related questions, please contact with the NCU library extension service section.
    Our service phone is (03)422-7151 Ext. 57407,E-mail is also welcomed.