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Student Number 90431017
Author Huai-Hsuan Wang(王懷萱)
Author's Email Address No Public.
Statistics This thesis had been viewed 1832 times. Download 609 times.
Department Executive Master of Business Administration
Year 2003
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title Web Survey Quality: Experimental research for automatic re-check mechanism on web survey
Date of Defense 2004-06-24
Page Count 63
Keyword
  • e-mail survey
  • Online survey
  • survey quality
  • survey tool
  • web survey
  • Abstract Internet has been one of important interactive and commercial platform. Web survey tool becomes getting popular following traditional survey tools by paper-pen, telephone and FAX, etc. Some studies had proved that web survey has much better efficiency on sending and receiving survey form, and after work of analysis, but just a few studies made for the topic of web survey effectiveness. Web survey tool can make varied design like automatic re-check mechanism that is not any else can do. It’s no doubt about automatic re-check mechanism can make sure fill-in quality but such questionnaire with re-check normally put with privacy question, so that it reduces fill-in intention to people, and it reflects to lower reply and lower fill-in rate on web survey type of questionnaire. It also makes most of web survey quality being challenged on its effectiveness.
    This is the first study made by the experimental research for web survey quality related in Taiwan, R.O.C. We focus on the influence of automatic re-check mechanism to web survey effectiveness. We conducted 160 students in BA department of NCU and made 5 different questionnaires for sending total 160 pcs of electronic questionnaire to each student, and we compared the result of both fill-in rate and response rate for these questionnaires by designed 5 independent variables --- Re-check, Privacy protecting declaration, Social goodness behavior and Incentive.
    We found that it made lower response rate when the questionnaire is with automatic re-check mechanism; in addition, it increased fill-in rate of the questionnaire not only for those privacy questions with re-check mechanism but also for those general questions without putting re-check mechanism.
    Table of Content 第一章、 緒論     1
    1-1 研究背景     2
    1-2 研究動機     3
    1-3 研究目的     7
    第二章、 文獻探討     9
    2-1 線上問卷的研究背景 9
    2-2 線上問卷的形式     11
    2-3 線上問卷的優缺點12
    2-4 線上調查的隱私問題14
    2-5 線上調查有效性     17
    第三章、 研究方法     19
    3-1 製作線上問卷的事前準備19
    3-2 線上調查的限制     19
    3-3 本研究的線上研究方法20
    3-4 研究設計     21
    3-4-1 獨立變數與應變數21
    3-4-2 取樣人口與抽樣方法22
    3-4-3 研究模型     23
    3-5 實驗效度探討     24
    3-6 控制組-實驗組設計25
    第四章、 研究結果與分析27
    4-1 問卷回收結果     27
    4-2 統計分析     28
    4-2-1 兩組獨立T-test (分別變異數估計)28
    4-2-2 獨立變數與應變數的平均值與交互作用圖31
    4-2-3 One way ANOVA變異數分析     33
    4-2-4 綜合研究分析結果         35
    第五章、 結論     37
    5-1研究貢獻     38
    5-2 研究限制     38
    5-3 未來可供研究的方向39
    參考文獻         41
    附錄         49
    附錄一、線上問卷範例49
    1. 自由填答組 (Free)     49
    2. 必填檢查組 (Recheck)     51
    3. 隱私權保護宣告組 (Protect)53
    4. 助人行為說明組 (Help)     56
    5. 獎勵組 (Incenti)     60
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    國內書籍與文獻:
    1.陳順宇、鄭碧娥 (1999), “STATISTICA手冊(I) 基本統計”, 華泰書局。
    2.陳順宇 (2000), “多變量分析”, 華泰書局。
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    4.蘇蘅、吳淑俊(民86), “電腦網路問卷調查可行性及回復者特質的研究”, 新聞學研究,54;75-100。
    Advisor
  • Ying-Jung Yeh(葉穎蓉)
  • Files
  • 90431017.pdf
  • approve immediately
    Date of Submission 2004-07-02

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