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Student Number 90421047
Author Pei-Feng Wu(吳佩鳳)
Author's Email Address No Public.
Statistics This thesis had been viewed 2654 times. Download 1737 times.
Department Business Administration
Year 2002
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title 研發與行銷之跨部門互動及合作與
新產品發展績效之研究
Date of Defense 2003-07-08
Page Count 94
Keyword
  • 創新類型
  • 跨部門互動
  • 跨部門合作
  • 跨部門整合
  • 關係
  • Abstract   由於市場競爭激烈、技術發展迅速,企業無不加強新產品開發以維持企業競爭力,而學術界也不斷地探討影響新產品成功的關鍵成功因素。從過去各項研究結果中可以發現,研發、行銷、製造部門之間的整合一直是備受關注的焦點。
      本研究將跨部門整合區分為跨部門互動與合作兩個構面,首先透過文獻探討釐清互動與合作的意義,並以研發與行銷部門為研究對象,採用實證研究的方式了解互動與合作對於新產品發展之效率、效果以及整體績效的影響。本研究主要以單因子、雙因子變異數分析驗證各變數之間的關係。
      研究結果發現,跨部門合作對新產品成功具有正面且顯著的影響,而跨部門互動與新產品成功之間的關係雖未達到顯著水準,但仍是新產品開發中一個必要的過程,換言之,部門之間必須先有初步的互動方能達到日後的合作。此外,漸進式創新專案或急遽式創新專案均應搭配較高程度的跨部門合作方能有效提升新產品研發的績效水準。而研發部門與行銷部門主管之間的關係更有助於提升跨部門合作的程度。
    Table of Content 第一章 緒論1
    第一節 研究動機1
    第二節 研究目的4
    第三節 研究程序5
    第二章 文獻探討6
    第一節 跨部門整合6
    第二節 新產品發展的績效12
    第三節 研發與行銷之跨部門整合與新產品發展績效17
    第四節 創新專案類型19
    第五節 關係24
    第六節 個案研究27
    第三章 研究架構28
    第一節 概念性架構28
    第二節 研究變數之操作性定義與衡量29
    第三節 研究假設33
    第四節 研究對象與問卷回收36
    第五節 資料分析37
    第六節 信度與效度40
    第四章 研究結果分析42
    第一節 樣本資料分析42
    第二節 跨部門互動及合作與新產品發展績效的關係45
    第三節 跨部門互動及合作與新產品發展效率、效果的關係52
    第四節 創新專案類型配合跨部門互動及合作與新產品發展績效之比較55
    第五節 部門主管之間的「關係」對於跨部門互動及合作的影響59
    第五章 結論與建議64
    第一節 綜合討論64
    第二節 研究貢獻與管理意涵68
    第三節 研究限制與未來研究建議70
    參考文獻71
    附表76
    附錄二:個案訪談79
    附錄三:問卷90
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    Advisor
  • James Lin(林明杰)
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    Date of Submission 2003-07-16

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