Title page for 89421032


[Back to Results | New Search]

Student Number 89421032
Author Yu-Lung Ko(柯裕隆)
Author's Email Address No Public.
Statistics This thesis had been viewed 2367 times. Download 1811 times.
Department Business Administration
Year 2002
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title 技術策略與知識管理機制對新產品開發績效影響之研究
Date of Defense 2003-07-08
Page Count 90
Keyword
  • Knowledge Management
  • NPD Performance
  • Technology Strategy
  • Abstract   新產品開發是企業利潤創造、形象提升與策略運用的主要來源,新產品的營業額佔總營業額的比例,依產業而有所不同,此一數字在30%∼40%之間,對於高科技公司而言,其比例更高達42.3%,而此比例仍在持續增加中。企業在經歷過嚴苛的市場考驗後,已漸漸體認到新產品將是未來最具威力的競爭武器,唯有持續地進行產品研發、創新,才能真正確保永續生存與發展。
      根據策略管理理論,如果公司的策略能與組織配合,則可以達到較高的績效,因此,新產品開發績效受到公司所選的技術策略與組織作為所影響,而公司知識管理實施成功與否有其前提,因此對於配合公司技術目標之設定及為達成技術目標與公司之事業目標所需之手段,勢必得有一套知識管理機制與之配合方得竟其功。彈性化的組織結構、資訊科技的運用及組織文化塑造等知識基礎建設是實施知識管理的基石,但是在知識流程能力(知識取得能力、知識轉換能力、知識應用能力及知識保護能力)上,公司卻可依其不同的技術策略,而在客觀環境因素的影響下,選取其應該著重的能力,給予較多的資源,而有不同的知識管理機制,因此,本研究將以公司的技術策略與公司的組織來加以探討。
      本研究以國內高科技電子製造業為研究對象,總計發出450份問卷,總共回收121份問卷,實際有效問卷為113份,回收率為25.1%。研究分析結果如下:
    一、不同技術策略廠商,其知識管理機制亦有所不同。前瞻者群廠商在知識取得能力、知識轉換能力、知識應用能力及知識保護能力等四個構面上之分數比防衛者群高。
    二、技術策略與知識管理機制之配合對新產品開發績效有影響。前瞻者配合高知識管理能力型的新產品開發績效最高,而防衛者配合低知識管理能力型的績效最低,前瞻者策略配合高知識管理能力型知識管理機制的新產品開發績效高於配合低知識管理能力型知識管理機制的績效,而防衛者策略配合高知識管理能力型知識管理機制的新產品開發績效高於配合低知識管理能力型知識管理機制的績效。
    Table of Content 表目錄……………………………………………………………………………Ⅲ
    圖目錄……………………………………………………………………………Ⅳ
    第一章緒論………………………………………………………………….1
     第一節研究動機…………………………………………………………….1
     第二節研究目的…………………………………………………………….3
     第三節研究流程…………………………………………………………….4
     第四節研究限制…………………………………………………………….5
    第二章文獻探討…………………………………………………………….6
     第一節技術策略…………………………………………………………….6
     第二節知識管理…………………………………………………………….11
     第三節新產品開發績效…………………………………………………….24
     第四節個案研究…………………………………………………………….30
    第三章研究方法…………………………………………………………….31
     第一節研究架構…………………………………………………………….31
     第二節研究變數的操作性定義與衡量…………………………………….32
     第三節研究假設…………………………………………………………….36
     第四節研究對象…………………………………………………………….39
     第五節資料分析方法……………………………………………………….40
     第六節信度與效度………………………………………………………….42
    第四章研究結果與分析…………………………………………………….44
     第一節樣本基本資料分析………………………………………………….44
     第二節技術策略與知識管理機制之關係………………………………….46
     第三節技術策略、知識管理機制與新產品開發績效間之關係………….51
     第四節本章小結…………………………………………………………….58
    第五章結論與建議………………………………………………………….59
     第一節研究結論…………………………………………………………….59
     第二節研究貢獻與建議…………………………………………………….61
     第三節後續研究建議……………………………………………………….62
    參考文獻 ……………………………………………………………………….63
    附錄一:個案研究………………………………………………………………71
    附錄二:研究問卷………………………………………………………………86
    Reference 一、中文部份
    1.Bill Gates(1999),樂為良譯,數位神經系統,台北:商周編輯顧問股份有限公司。
    2.Davenport & Prusak(1999),胡瑋珊譯, 知識管理:企業組織如何有效運用知識,台北:中國生產力中心。
    3.Nonaka & Takeuchi (1995),楊子江、王美音譯,創新求勝:智價企業論,台北:遠流出版社。
    4.尹啟銘(民78),『產品創新自由度、企業策略與技術政策之關係-台灣資訊電子業實證研究』,政治大學企業管理研究所未出版博士論文。
    5.世界智慧財產權組織,(World Intellectual Property Organization, WIPO),網址:http://www.wipo.org 
    6.司徒達賢(民84),策略管理,台北:遠流出版社。
    7.吳統雄(民74),『態度與行為研究的信度與效度:理論、應用、反省』,民意學術專刊,台北:中華民國民意測驗學會。
    8.周文賢、林嘉力(民90),新產品開發與管理,台北:華泰書局。
    9.林傑斌、陳湘、劉明德(民91),SPSS統計分析實務設計寶典,台北:博碩文化股份有限公司。
    10.林富松(民79),『研究發展策略與生產力關係之研究』,國立政治大學企業管理研究所未出版博士論文。
    11.邱雅萍(民91),『多國企業在臺子公司知識來源型態影響因素之研究』,國立政治大學企業管理研究所未出版博士論文。
    12.許士軍(民71),管理學,台北:東華書局。
    13.許士軍(民72),現代行銷管理,台北:三民書局。
    14.陳怡之(民83),我國廠商技術移轉需求與特性分析,台北:行政院國科會資料中心。
    15.陳順宇(民87),多變量分析,台北:華泰書局。
    16.曹承礎(民91),『企業知識管理策略之分析研究』,行政院國家科學委員會九十年度專題研究計畫。
    17.勤業管理顧問公司(2000),劉京偉譯,知識管理的第一本書,台北:商周編輯顧問股份有限公司。
    18.經濟部投資業務處(民77),技術合作條例,台北:經濟部。
    19.劉平文(民84),『技術策略、組織之技術資訊管理處理機制與技術能力關係之研究—國內資訊硬體工業之實證』,國立政治大學企業管理研究所未出版博士論文。
    20.劉美慧(民88),『不同創新類型下新產品發展階段跨部門互動之探討』,國立中央大學企業管理研究所未出版碩士論文。
    21.蔡敦浩(民79),『科技變遷趨勢與企業科技創新策略-新興工業化國家的觀點』,產業科技研究發展管理論文集,台北:經濟部科技顧問室。
    22.賴士葆(民79),『技術創新特性與新產品發展績效相關之研究』,管理評論,頁102-114。
    23.賴士葆(民79),『研究發展卅行銷互動與新產品發展績效相關之研究』,台北:中華民國管理科學學會。
    24.賴士葆(民80),生產/作業管理-理論與實務,台北:華泰書局。
    25.賴士葆(民81),「科技管理論文集」,大葉文教基金會。
    二、英文部份
    1.Abecker, A. and Bernardi, A.and Hinkelmann, K. and Kuhn, O.and Sintek, M. (1998),” Towards a Technology for Organizational Memories”, IEEE Intelligent Systems and their Applications, Vol.13(3), May/June, p.p40-48.
    2.Adler, Paul S. and Riggs, Henry E. and Wheelwright, Steven C.(1989), “Product Development Know-How: Trading Tactics for Strategy”,Sloan Management Review, Vol.31(1), pp.7-17.
    3.Almeida, P.(1996), ” Knowledge Sourcing by Foreign Multinationals: Patent Citation Analysis in the U.S. Semiconductor Industry.”, Strategic Management Journal, Vol.17, pp.155-165.
    4.Ansoff & McDonnell(1990), Implanting Strategic Management , Prentice Hall Europe Inc.
    5.Ansoff, I. and Steward,I. M.(1967), “Strategies for a Technology Based Business”, Harvard Business Review, Nov.-Dec, pp.71-83.
    6.Appleyard, M.M.(1996), ” How Does Knowledge Flow? Inter-firm Patterns in the Semiconductor Industry.”, Strategic Management Journal, Vol.17 , pp.137-154.
    7.Argote, L., and Epple, D.(1990), “ Learning Curves in Manufacturing.”, Science, Vol.247(23), pp.920-924.
    8.Argyris, C., and Schon, D.(1978), Organizational Learning: A Theory of Action Approach. Reading, MA: Addison Wesley.
    9.Arrow, K.(1962), “The Economic Implications of Learning by Doing.”, Review of Economic Studies, Vol.29(3), pp.155-173.
    10.Badaracco, J.L.(1991), The Knowledge Link. , Boston: Harvard Business School Press.
    11.Bailey, C. and Clarke, C. M.(2001), “Managing knowledge for personal and organizational benefit”, Journal of Knowledge Management, Vol.5(1). pp.58-68.
    12.Barczak, G.(1995), “New Product Strategy, Structure, Process, and Performance in the Telecommunications Industry”, Journal of Product Innovation Management, Vol.12(2),pp. 224-234
    13.Barney, J.(1991), “Firm Resources and Sustained Competitive Advantage.”, Journal of Management, Vol.17(1), pp.99-120.
    14.Blau, P. (1967), Exchange and Power in Social Life. New York: Wiley.
    15.Bonora, E. A. and Revang, O.(1991),”A Strategic Framework for Analyzing Professional Service Firms—Developing Strategies for Sustained Performance. ” ,Strategic Management Society Inter-organizational Conference, Toronto, Canada.
    16.Branson, J.(1966), “Transfer Technology Knowledge by International Corporation to Developing Countries”, American Economics Review, May, pp. 259-267.
    17.Brockhoff, K. and Chakrabarti, A.K. (1988),“ R&D/Marketing Linkage and
    18.Brockhoff, K.and Pearson, A. (1992), “Technical and marketing Aggressiveness and The Effectiveness of R&D”, IEEE Transactions on Engineering Management, Vol.9(4),pp.318-324.
    19.Brown, J.S., and Duguid, P.(1998), “ Organizing Knowledge.”, California Management Review, Vol.40(3), pp.90-111.
    20.Buren, M. E. (1999),”A Yardstick for Knowledge Management.” Training & Development, Vol.53(5), pp.71-78.
    21.Cohen, W., and Levinthal, D.(1990), “Absorptive Capacity: a New Perspective on Learning and Innovation.”, Administrative Science Quarterly , Vol.35(1), pp. 128-152.
    22.Constant, D., Kiesler, S., & Sproull, L. (1994), “What.s Mine Is Ours, or Is It? A Study of Attitudes about Information Sharing.” Information Systems Research, Vol.5(4),pp. 400-421.
    23.Cooper, R. G.(1980), “Project New Product Factors in New Product Success” , Journal of European J. Marketing ,Vol.14(5), pp.277-291.
    24.Cooper, R. G., & Kleinschmidt, E. J. (1987), “ New Product: What Separates Winners from Loserss.”, Journal of Product Innovation Management ,Vol.4(3), pp.169-184.
    25.Cooper, R. G., & Kleinschmidt, E. J.(1996), ” Winning Business in Product Development: The Critical Success Factors”, Research Technology Management, Vol.10(4),pp.18-29.
    26.D’Aveni, R.(1995), Hypercompetitive Rivalries. , New York: The Free Press.
    27.Danila N. (1989), “Strategic Evalution and Selection of R&D Project”, R&D Management, Vol.19, pp.47-62.
    28.Davenport, T., and Klahr, P.(1998), ”Managing Customer Support Knowledge. California Management Review, Vol.40(3), pp.195-208.
    29.Davenport, T.; DeLong, D.; and Beers, M.(1998), “Successful Knowledge Management Projects.”, Sloan Management Review, Vol.39, pp.43-57.
    30.DeLong, D.(1997),”Building the Knowledge-based Organization: How Culture Drives Knowledge Behaviors.” Working paper, Ernst & Young’s Center for Business Innovation. Boston.
    31.Drucker, P.(1993), Post-Capitalist Society., New York: Butterworth Heineman.
    32.Duncan, R.(1972), ”Characteristics of Organizational Environments and Perceived Environmental Uncertainty.”, Administrative Science Quarterly, Vol.17(3), pp.313-327.
    33.Dyer, J.(1997), “Effective Inter-firm Collaboration: How Firms Minimize Transaction Costs and Maximize Transaction Value.”, Strategic Management Journal,Vol.18(7), pp.535-556.
    34.El Sawy, O.A.; Malhotra, A.; Gosain, S.; and Young, K.(2000), “IT-enabled Value Innovation in the Electronic Economy: Insights from Marshall Industry.”, MIS Quarterly, Vol.23(3), pp.305-335.
    35.Ford, D. (1988), “Develop Your Technology Strategy,” Long Range Planning, Vol.21(1), pp.85-95
    36.GEE WOO BOCK & YOUNG-GUL KIM(2002),” Breaking The Myths of Rewards : An Exploratory Study of Attitudes About Knowledge Sharing”, Information Resources Management Journal, Apr-June,Vol.15(2),pp.14-21
    37.Gold,A.H. , Malhotra,A. and Segars, A.H.(2001),”Knowledge Management : An Organizational Capabilities Perspective.” , Journal of Management Information Systems, Vol.18(1),Summer, pp.185-214.
    38.Gouldner, A.W. (1960),“The Norm of Reciprocity: A Preliminary Statement.” American Sociological Review,Vol.25(2), pp.161-179.
    39.Grant, R. M. (1996),”Toward a Knowledge-based Theory of the Firm.” Strategic Management Journal, Vol.17, Winter, special issue, pp.109-122.
    40.Grant, R.(1995), ” A Knowledge-based Theory of Inter-firm Collaboration.”, Academy of Management Best Paper Proceedings , pp.17-21.
    41.Gronhaug, K. & Nordhaug, O.(1992), “Strategy and competence in firms.”, European Management Journal, Vol.10(4), pp. 438-444.
    42.Hall, R. and Andriani, P.(2002),”Managing Knowledge for Innovation.”, Long Range Planning, Vol.35, pp.29-48.
    43.Hanley,S.and C.Dawson(2000), “A Framework for Delivering Value with Knowledge Management : The AMS Knowledge Centers.” Information Strategy; Vol. 16, Summer, pp.27-36.
    44.Hauptman, O.(1990), “The Different Roles of Communication in Software Development and Hardware R&D: Phenomenologic Paradox or Atheoretical Empiricism? ”, Journal of Engineering & Technology Management, July, pp.49-71.
    45.Huber, G. P. (1991), “Organizational Learning: the Contributing Processes And the Literatures.” Organization Science ,Vol.2(1), pp.88-114.
    46.Inkpen, A.(1996), “Creating Knowledge Through Collaboration.”, California Management Review, Vol.39(1), pp.123-141.
    47.Inkpen, A., and Dinur, A.(1998), “Knowledge Management Processes and International Joint Ventures.”, Organization Science, Vol.9(4), pp.454-468.
    48.Johannessen, J.; Olsen, B.; and Olaisen, J.(1999), “Aspects of Innovation Theory Based on Knowledge Mmanagement.”, International Journal of Innovation Management, Vol.19(2), pp.121-139.
    49.Kanter, R.; Stein, B.; and Jock, T.(1992), The Challenge of Organizational Change: How Companies Experience It and Leaders Guide It. , New York: The Free Press.
    50.Kelley, H.H. & Thibaut, J.W. (1978), Interpersonal Re- lations: A Theory of Interdependence. New York: Wiley.
    51.Kelly, D., and Amburgey, T.(1991), ” Organizational Inertia and Momentum: A Dynamic Model Of Strategic Change.”, Academy of Management Journal, Vol.34(3), pp.591-612.
    52.Kimberly, R. Managerial innovation. In P. Nystrom, and W.(1981), Handbook of Organizational Design , New York: Oxford University Press.
    53.Kerlinger, F. N., (1986), Foundations of Behavioral Research. , New York: CBS College Publishing.
    54.Kogut, B., and Zander, U.(1992), “Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology.”, Organization Science, Vol.3(3), pp.383-397.
    55.Law, K.S.; Wong, C.; and Mobley, W.H.(1998), “Toward A Taxonomy Of Ultidimensional Constructs.”, Academy of Management Review, Vol.23(4), pp.741-753.
    56.Leonard, D., and Sensiper, S. (1998), ” The Role of Tacit Knowledge in Group Innovation.”, California Management Review , Vol.40(3), pp.112-132.
    57.Leonard-Barton, D. (1995), Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation. Boston, MA: Harvard Business School Press.
    58.Levilt and Pheodore (1966), “Innovation Omitation”, Harvard Business Review, pp.63-41.
    59.Liebowitz, Jay edit. (1999), Knowledge Management: Handbook, Florida: CRC Press.
    60.Maidique, M. A. & Patch P. (1988), “Corporate Strategy and Technological Policy”, in M. L. Tushman and W. L. Moore eds., Readings in the Management of Innovation , 2nd edition, pp.236-248.
    61.Marshall, L.(1997), “Facilitating Knowledge Management and Knowledge Sharing: New Opportunities for information professionals.” Online.
    62.Matusik, S., and Hill, C.(1998), “The Utilization of Contingent Work, Knowledge Creation, and Competitive Advantage.”, Academy of Management Review,Vol.23(4), pp.680-697.
    63.Michael E.Porter(1983),Competitive Strategy .New York : Free Press.
    64.Miles, R.E. and Snow, C.C.(1978), Organizational Strategy, Structure, and Process, New York : McGraw-Hill,.
    65.Miller, D. (1988), “Relating Porter's Business Strategies to Environment and Structure”, Academy of Management Journal, Vol.31, pp. 280-308.
    66.Miller, D., & Friesen, P. H.(1982), “Innovation in Conservative and Entrepreneurial Firms: Two Models of Strategic Momentum.” Strategic Management Journal, Vol.3, pp.1-25.
    67.Miller, M. et.al.(1999),” Measuring and Reporting Intellectual Capital from Adiverse Canadian Industry Perspective: Experiences, Issues and Prospects.” Organization for Economic Co-operation and development, OECD symposium, Amsterdam.
    68.Miltiadis D. Lytras, Athanasia Pouloudi and Angeliki Poulymenakou(2002), “Knowledge Management Convergence–Expanding Learning Frontiers”, Journal of Knowledge Management, Vol.6(1), pp.43.
    69.Moore, J.(1996), The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems. , New York: HarperCollins.
    70.Morey, D.(2001),“High-speed Knowledge Management: Integrating Operations Theory and Knowledge Management for Rapid Results.” Journal of Knowledge Management, Vol.5(4), pp.322-328.
    71.Mowery & Rosenberg(1989),”Technology and Pursuit of Economic Growth”, N.Y.: Cambridge University Press.
    72.Nahapiet, J., and Ghoshal, S.(1998), “ Social Capital, Intellectual Capital, and the Organizational Advantage.”, Academy of Management Review, Vol.23(2), pp. 242-258.
    73.Nonaka, I. (1994), ” a Dynamic Theory of Organizational Knowledge Creation.”, Organization Science, Vol.5(10), pp.14-37.
    74.Nonaka, I.(1990), “Redundant, Overlapping Organization: a Japanese Approach to Managing the Innovation Process.”, California Management Review, Vol.32(3), pp.27-38.
    75.Nonaka, I., and Konno, N.(1998), “The Concept of “ba”: Building a Foundation of Knowledge Creation.”, California Management Review, Vol.40(3), pp.40-54.
    76.Nunally, J.C.(1978), Psychometric Theory. ,New York: McGraw-Hill.
    77.O’Dell, C., and Grayson, C.(1998), “ If Only We Knew What We Know: Identification and Transfer of Internal Best Practices.”, California Management Review, Vol.40(3) , pp.154-174.
    78.Olson, E. M., Walker, O.C. and Ruekert, R.W.(1995), “Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness”, Journal of Marketing, January, Vol.59, pp.48-62.
    79.Ottum, B. D. and Moore, W. L.,(1997), “The Role of Market Information in New Product Success/Failure”, Journal of Product Innovation Management, Vol.14(3), pp.258-273.
    80.Papows, J.(1998), Market Leadership in the Information Age., Lotus Publishing Company.
    81.Parikh Mihir(2001), Knowledge Management Framework for High-tech Research and Development. Copyright American Society for Engineering Management.
    82.Popper, K.(1973), Objective Knowledge, Oxford University Press.
    83.Porter, M.E.(1985), Competitive Advantage, Prentic-Hall.
    84.Porter-Liebskind, J.(1996), “Knowledge, Strategy, and the Theory of the Firm.”, Strategic Management Journal, Vol.17, pp.93-107.
    85.Sanchez, R., and Mahoney, J.T.(1996), ” Modularity, Flexibility and Knowledge Management in Product and Organization Design.”, Strategic Management Journal, Vol.17 , pp.63-76.
    86.Sarvary, M.(1999), “Knowledge Management and Competition in the Consulting Industry.” California Management Review, Vo.l41(2), Winter, pp.95-107.
    87.Sharif , M. N.(1988), ”Basis for Techno-Economic Policy Analysis”, Science and Public Policy, Vol.15(4), pp.217-229
    88.Skinner, C.S.(1985), “The Strategic Management of Technology”, In P.R. Kleindorter Eds. , The Management of Productivity and Technology in Manufacturing, NY: Plenum Press.
    89.Skyrme, D., and Amidon, D.(1998), “New Measures of Success.”, Journal of Business Strategy , January/February ,pp.20-24.
    90.Snow, C. C., Herbiniak, L. G.(1980), “Strategy, Distinctive Competence, and Organizational Performance.”, Administrative Science Quarterly, Vol.25, pp. 317-336.
    91.Song X.M. and Parry, M.E.(1997), “The Determinants of Japanese New Product Successes”, Journal of Marketing Research, Vol.34 (1), pp.64-76.
    92.Souder, W. E., Sherman, J. D. and Cooper, R. D.(1998), ”Environmental Uncertainty, Organizational Integration, and New Product Development Effectiveness: A Test of Contingency Theory”, Journal of Product Innovation Management, Vol.15(6), pp.520-533.
    93.Souder, W.E.(1987), Managing New Product Innovation., MA:Lexington Books.
    94.Spender, J.C.(1996),”Making Knowledge the Basis of a Dynamic Theory of the Firm.”, Strategic Management Journal, Vol.17, Winter, pp.45-62.
    95.Teece, D.(1998),”Capturing Value from Knowledge Assets: the New Economy, Markets for Know How and Intangible Assets.”, California Management Review, Vol.40(3),pp.55-79.
    96.Thurow, L.(1996), The Future of Capitalism. , London: Nicolas Brealey.
    97.Wortzel, R.(1979), Multivariate Analysis , New Jersey:Prentice Hall.
    98.Zack, M.(1999), ”Developing a Knowledge Strategy.” California Management Review, Vol.41(3), Spring, pp.125-143.
    99.Zahra, S.A. and Covin, J.G.(1993), “Business Strategy, Technology Policy and Firm Performance”, Strategic Management Journal, Vol.14, pp.451-478.
    100.Zahra, S.A.(1996), “Technology Strategy and Financial Performance: Examining the Moderating Role of the Firm’s Competitive Environment ,” Journal of Business Venturing,Vol.11, pp.189-219
    101.Zahra, S.A., Sisodia, R.S. and Das, S.R.(1994), “Technological Choices within Competitive Strategy Types: A Conceptual Integration”, International Journal of Technology Management, Vol.9, pp.172-195.
    Advisor
  • Ming-Ji Lin(林明杰)
  • Files
  • 89421032.pdf
  • approve immediately
    Date of Submission 2003-07-15

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have dissertation-related questions, please contact with the NCU library extension service section.
    Our service phone is (03)422-7151 Ext. 57407,E-mail is also welcomed.