Title page for 87421043


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Student Number 87421043
Author Hsiu-Fang Yang(楊琇芳)
Author's Email Address No Public.
Statistics This thesis had been viewed 3387 times. Download 1705 times.
Department Business Administration
Year 1999
Semester 2
Degree Master
Type of Document Master's Thesis
Language zh-TW.Big5 Chinese
Title Preference Reversals and Task Compromise Effect under Different Characteristics
Date of Defense 2000-06-21
Page Count 118
Keyword
  • framing effect
  • information presentation mode
  • missing information
  • preference reversal
  • response mode
  • task characteristic
  • task compromise effect
  • time pressure
  • Abstract none
    Table of Content 圖目錄………………………………………………………………………Ⅲ
    表目錄………………………………………………………………………Ⅳ
    第一章 緒論…………………………………………………………………1
    第一節 研究背景…………………………………………………………1
    第二節 研究動機…………………………………………………………3
    第三節 研究目的…………………………………………………………5
    第四節 研究流程…………………………………………………………6
    第二章 文獻探討……………………………………………………………8
    第一節 任務特徵定義……………………………………………………9
    第二節 時間壓力相關文獻探討…………………………………………12
    第三節 反應模式相關文獻探討…………………………………………16
    第四節 框飾效果相關文獻探討…………………………………………20
    第五節 遺漏資訊相關文獻探討…………………………………………26
    第六節 資訊呈現格式相關文獻探討……………………………………28
    第七節 偏好反轉相關文獻探討…………………………………………31
    第八節 折衷效果相關文獻探討…………………………………………37
    第三章 研究假說與方法……………………………………………………41
    第一節 研究架構…………………………………………………………41
    第二節 研究假說…………………………………………………………43
    第三節 變數定義與衡量…………………………………………………52
    第四節 實驗設計…………………………………………………………58
    第五節 資料收集與分析…………………………………………………66
    第四章 研究結果……………………………………………………………68
    第一節 時間壓力的影響…………………………………………………68
    第二節 反應模式的影響…………………………………………………70
    第三節 資訊框飾類型的影響……………………………………………72
    第四節 遺漏資訊重要性的影響…………………………………………74
    第五節 資訊呈現格式的影響……………………………………………76
    第六節 雙重任務特徵因素對任務折衷效果的影響……………………79
    第五章 結論與建議…………………………………………………………83
    第一節 研究結論…………………………………………………………83
    第二節 行銷理論涵義……………………………………………………90
    第三節 行銷實務涵義……………………………………………………92
    第四節 研究限制…………………………………………………………96
    第五節 未來研究建議……………………………………………………98
    參考文獻 ……………………………………………………………………100
    一、 中文部份………………………………………………………………100
    二、 西文部份………………………………………………………………100
    附錄一:前測問卷設計
    附錄二:正式問卷設計
    圖目錄
    圖1-1 研究流程………………………………………………………………7
    圖2-1 吸引效果之圖示………………………………………………………38
    圖2-2 折衷效果之圖示………………………………………………………39
    圖3-1 本研究之觀念架構……………………………………………………42
    表目錄
    表3-1 反應模式操弄比較……………………………………………………53
    表3-2 資訊框飾類型操弄比較………………………………………………53
    表3-3 遺漏資訊重要與不重要操弄比較……………………………………54
    表3-4 資訊呈現格式操弄比較………………………………………………55
    表3-5 折衷效果模型操弄……………………………………………………57
    表3-6 實驗設計表……………………………………………………………59
    表3-7 前測一時間壓力限制時間之分析結果………………………………61
    表3-8 前測二資訊重要性之一因子變異數分析……………………………61
    表4-1 時間壓力與方案偏好之卡方獨立性檢定分析表……………………68
    表4-2 時間壓力的任務折衷效果之母體比例百分比檢定分析表…………69
    表4-3 反應模式與方案偏好之卡方獨立性檢定分析表……………………70
    表4-4 反應模式的任務折衷效果之母體比例百分比檢定分析表…………71
    表4-5 資訊框飾類型與方案偏好之卡方獨立性檢定分析表………………72
    表4-6 資訊框飾類型的任務折衷效果之母體比例百分比檢定分析表……73
    表4-7 遺漏資訊重要性與方案偏好之卡方獨立性檢定分析表……………74
    表4-8 遺漏資訊重要性的任務折衷效果之母體比例百分比檢定分析表…75
    表4-9 資訊呈現格式與方案偏好之卡方獨立性檢定分析表………………76
    表4-10資訊呈現格式與折衷方案偏好之卡方百分比同質性檢定分析表…77
    表4-11資訊呈現格式的任務折衷效果之母體比例百分比檢定分析表……78
    表4-12時間壓力、資訊呈現格式與折衷方案之卡方獨立性檢定分析表…79
    表4-13時間壓力、資訊框飾類型與折衷方案之卡方獨立性檢定分析表…80
    表4-14時間壓力、反應模式與折衷方案之卡方獨立性檢定分析表………81
    表4-15反應模式、遺漏資訊重要性與折衷方案之卡方獨立性檢定分析表82
    表5-1研究假說之驗證表 ……………………………………………………83
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    Advisor
  • Chien-Huang Lin(林建煌)
  • Files
  • 87421043.pdf
  • approve immediately
    Date of Submission 2000-06-21

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